Their Twitter campaign
https://twitter.com/WeskerSon seems to be targeted at PR only, I have asked for a package, let's hope I get one.
http://eleos.nohopeleft.com/ is another angle on the campaign and could have been interesting, sadly the site looks too amateurish to maintain attention.
But the "Last Goodbye" idea should work as it play perfectly with the FB audience,
https://www.facebook.com/residentevil/app_181688471962353 , a better way would have been to link this to the user status message to freak out their friends.
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