Ban&Jerry: Wanna Spoon?

Let's face it, this campaign is all about the play on words because it's not the most original used of FB Social Graph, still the fact that you also get a coupon will make this little app popular.

https://apps.facebook.com/wannaspoon/

Innocent: Tweet and Eat

Sound like a good plan but it looks like as they have run of of coupons the only things left are the lowers ones... The trouble here is that I don't know how many tweets are needed to reach the next level, so am not really tempted to do so and the promotion is only for the veg pots.

http://tweetandeat.innocentdrinks.co.uk/

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Heinz and David

Considering that David Guetta music is similar to what happen if you eat to many beans I though it was worth mentioning these 2 campaigns together.

Heinz: Get a 25p voucher for free or a 50p one if you share with friends, why they haven't integrate the all process on Facebook? This feel a bit cheap to me and a lot of steps for such a small reward.

http://www.facebook.com/HeinzKetchupUK?sk=app_214824108568903

As for David he is using Facebook to flock his album, and as much as I hate to say it, it's seems simple and straight forward. This should help people using Facebook credits as Paypal is not available yet. Better than itunes? I think it's going to be hard for better to make the move only for a practical point of view.

http://apps.facebook.com/nothing-but-the-beat/

and in case you missed it, let's not forget the Kaiser Chiefs make your own album promotion.

Budweiser Ice Cold index

Shit website, reap off commercial, basic app and a nightmare for the bar staffs, still am sure this will be popular due to the free pint offering.

http://www.icecoldindex.ie/

Butter Finger Defense League

They don't take seriously and their deliberate use of Z list celebrities make the campaign works.

I could start going on, how the design is pretty basic, the videos pretty shits but somehow it doesn't really matter, it's all part of the campaign in my eyes. All the based are covered, Youtube, Facebook, Twitter, off-line activities and partnerships with TV and radio stations.

Other good ideas are the barinsurance and the viral video.

http://www.butterfinger.com/defenseleague/

T-Mobile Night In

Orange I think has a better offer with their Orange Wednesday.

A bit more structure to the general UGC campaign as the users have to follow a script, good choice of upload options (upload / cam or youtbe link) but considering that 2 auditions are already gone they really have a low numbers of entries at the moment -18, and that's with a TV campaign too.

A really good skinning of youTube which prove more and more that the channel interface is badly design and no one scroll below the fold.

http://www.youtube.com/lifesforsharing

Jayjays: Dance Off

Grab your 3D glasses and dive into it using your keyboard.

They must be gutted that Diesel beat them by a couple of weeks.

It's a solid site but the loading time kills it as the site is buffering like mad on me, this is not good when your audience as a short attention span.

The lack of links to an online store is criminal, I know that the campaign is all about getting people to get into the stores and shows their moves, if so where is the blog with the customers moves? my guess is that no one is going to do it and that the staff will still give you the discount as long as you have the codeword.

http://danceoff.jayjays.com.au/

The 7 11 Club

Is this sort of campaign still working? choose your own adventure with videos but so predictable and never funny or rude enough. Even with the addition of the usual dance game there is nothing that invite you to come back as you can just print 100's of the voucher (but at least you get a voucher!). Now if the twist was that the hot Brazilian was a pre-op transexual, that would be funny...http://www.the711club.com/

whoppersacrifice

Finally the ultimate Facebook application...I haven't used it but I can see the potential. Of course this mean that for one person doing this 10 virals get send, even outside of the US where the promotion doesn't even run. http://www.whoppersacrifice.com/

luckybuckoff.com

Haaaaa... the classic upload your picture mechanic at Christmas...it's cute but nothing is going to beat the traditional elfyourself.jibjab.com. The problem with this campaign is that they are not using the "upload your picture for what is supposed to be and that's looking at yourself. Here you are looking at the buck bar to get your voucher and therefore missing the animation. As for the game, it's not challenging enough and as the voucher code is the same for everyone (8DVRL3) you might as well use it without wasting your time playing. http://luckybuckoff.com/"