Friday Links

http://www.canneslionslive.com/ This should be our aim as an agency to win one of these, tons of inspirational work in there anyway…

http://www.guardian.co.uk/secondfest/ it’s pissing down with rain this week-end so be dry at home and still enjoy some great real acts…

http://www.apple.com/ a new OS, a new phone and a new browser, apple needed a new lick of paint…class as always…

http://www.improvise.ru/enter.aspx?return=/bus/draw.aspx How to get people to spend hours with your brand? ask them to interact… fantastic…

http://direct.motorola.com/hellomoto/razr2/experience/ Slick like the phone…like the use of the background has an introduction to the section

http://www.hungrysuitcase.com/ Lot of sections that are fun but useless like ‘Sammy’s answering machine’ and I don’t think the target audience like a talking suitcase…

http://www.c-class.co.uk/home.php when less is more…simple, interactive, engaging…beautifully…shame you are redirect to the normal site after but honestly it doesn’t matter at this stage, I am sold…

http://www.pgo.fr/models/cevennes/index-en.html In 4 sections you will know enough to fell in love with the car, as long as you have a screen big enough…

A direct line to the consumers is always a good think but needs a lot of men power, men hours and a lot of positive thinking: Sony is trying it http://blog.us.playstation.com/ which is sexier than http://www.threespeech.com/, Microsoft been doing it for a while too http://www.majornelson.com/ and http://gamerscoreblog.com/team/default.aspx

http://www.coldplay.com/ A new site for this huge band, the hand written is a lovely idea but what about other countries? The forum seems to have gone, where are registration? perhaps that are just happy with their 310000+ friends on Myspace then…

http://www.valenatureza.com.br/ great idea, involvement and all that but never forget what the user can do…when I visited the site people were stitching rude words…what I like is the ‘Who helped section’...

http://www.coffeehousechallenge.org/ I think we should get all of BD down there for our company meeting and see if Starbuck really provide comfortable space and complimentary refreshments without asking us to leave…good idea sadly I do not see a lot of challenges being done, most area are empty when you do a search…

http://www.diorbackstage.com/ I don’t know why but I was expecting a higher level of design from a brand like Dior, at least you can buy from the shop and there is a forum hosted by handbag.com

Friday Links

http://www.becksfusions.com/ not a great site but does the job really well

http://www.audi.co.za/tt/microsite/ Audi should have spends more time on the font and copy than on the animation

http://www.night-driving.com/ Experience driving the car and have fun with their ads as you can create a new one yourself

http://www.jumpcut.com/groups/detailg_id=7719A40EFE7C11DBBC7E000423CEF5F6 ...the best thing about it is that you can see that the web team is responding and making change to the application with the help of comments…community is king

http://www.faithless.coca-cola.com/html/start.html I really hope Coke UK is watching…Consumer data collection is probably poor but believe me as a brand exercise on the web this is spot on…

http://www.evian.de/index.php?pageID=wasserballet Water online? ho yes…actually ho no…

http://www.impossiblestory.com/ it’s all about you these days…only 24 animations but fun fun fun…

http://experience.forzamotorsport.net/ va va voom…

http://www.lexus.com/ They have try the Web2.0 approach, not there yet but better than Peugeot for sure…

http://www.dashforlondon.com/ Simple game, bad design…

http://www.giveafewbob.org/ Great TV advert shame they haven’t though about an online execution, such a waste…

http://www.makeitgreenernow.co.uk/ simple proposition, you get something for free, they get data and you can see who is doing what…

http://www.cartedor.co.uk/ is was always going to be hard for a product like this to translate to the web and it show…too traditional I am afraid

http://www.microsoft.com/surface/ Your coffee table will never be the same…experience people I am sure would love this…

http://images.google.com/imagelabeler/ help google, help the net, help yourself…addictive

http://www.rabbitfeverthemovie.com/ good use of Blog and my Space

Friday Links

http://www.channel4.com/bigbrother/ let’s face it you can not avoid it, the site doesn’t look all that but the infrastructure behing is massive to cope with the demand from the viewers and the advertisers too…

http://www.fordvehicles.com/suvs/2008escapehybrid/ Kermit helps sale a car…

http://communityserver.org/ Microsoft use them for their Xbox 360 community impressive features and growing…

http://www.pixelawards.com/ contest now open…worth browsing the 2006 winners
http://www.pixelawards.com/webawards/top5.php

https://www.cicatriz.se/ video video video…a great way of sampling T-shirt

http://spotthebull.orange.co.uk The best use of GPS technology ever made… great idea that relate to the competition and prize…

http://ribenacountry.co.uk/ informative and educational everything is great here from a PR point of you, as for the audience coming back over and over it lacks interest…

http://chevyautobot.com/ 2dAdvanced did this site that’s all you need to know…of course it’s not for everyone and time is needed to get into it…on a marketing level it’s for the wrong audience and they will never see the ROI

http://www.getthemessage.net/ Used video to put you and your friend at the heart of the action, a really simple but really effective way to get you involved…

http://www.knockedupbabymaker.com/ it’s not a new idea but works well for the film plot…do this before BD summer party…

http://www.coolnstyle.com/promotion/nb/index.html it’s so slick that I am out of the target audience…