EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Budweiser: Red Light

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

Resident Evil 6: Shared Nightmare

Am not sure if Take This Lollipop 2 will be made, so this was the time for Capcom to raise the game. Sadly we have a really simple FB integration, seen so many time before.

Their Twitter campaign  https://twitter.com/WeskerSon seems to be targeted at PR only, I have asked for a package, let's hope I get one.

http://eleos.nohopeleft.com/ is another angle on the campaign and could have been interesting, sadly the site looks too amateurish to maintain attention.

But the "Last Goodbye" idea should work as it play perfectly with the FB audience,  https://www.facebook.com/residentevil/app_181688471962353 , a better way would have been to link this to the user status message to freak out their friends.

https://www.facebook.com/residentevil/app_133606656784236

Intel: The Beauty Inside

Taking its concept from an underground movement of digital film makers creating stories together, Intel is trying to bound everyone and create the ultimate social movie.

Apart from the people selected and their mums I don't see why the general public will spend time on the FB page watching the auditions and then follow the film (If you want a great audition video watch this). Most of these auditions are from under 16 to probably haven't got the catch to buy an Intel PC at the moment.

https://www.facebook.com/thebeautyinsidefilm

Skip Town

It's cool, it's interactive, it represents summer and vacation, it's near perfect. The robot was off when I tried it so I really hope you can share your skipping video as this would bring a nice level of social sharing.

http://www.stoneskippingrobot.com

Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Singtank: Kill, don't kill

Singtank - Give it to me by singtank-official

Cute girls, an hommage to Tarantino, a pop song that your hears can endure for 2 minutes and a few méme references. All good.

http://www.singtank.com/

Chairlift Met Before

Simple choose your own adventure music videos, seamless interaction, quick choice, good stories, the fact that I like the song probably helped.

http://www.chairlifted.com/metbefore/

BBC iplayer

Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities

https://apps.facebook.com/bbciplayerapp/

Christmas Spirit Tree

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Choose up 2 u

It seems that the everyone is doing multiple video streams these days, still nice tech and execution.

It's a shame that the only thing you notice being in sync are the hands, Superhero or Supermodel seems to be the most planned shoot.

As it's stand, I haven't got a clue what flavours are in the packets so I hope the US market are aware of the brand.

http://www.chooseup2u.com/

Converse: The Canvas Experience

This is really really cool but why is this not an online experience? 30s videos don't cut it these days, simple things like their app works much better.

http://www.youtube.com/user/converse

Nike Air Live Show

Nike + Castro: Nike Air Live Show_ english from Castro Innovation on Vimeo.

Of course it's not about keeping the trainer in the Air, it's about making it move up the ramp but the link with online is really impressive.

Range Rover: Being Henry

Highly polished interactive (well as much as possible) video, the hook is the reveal at the end when you realized that the path you have taken is in fact a way to customized your car.

Will you bother to do all the options possible or just do it twice?

http://www.helloevoque.com/beinghenry/en-gb/

Keep Your Head Up

Shit song and the interactivity is minimal but there is no lag in the streaming and if you are a fan you are going to go back and do it all over again. Vevo is slowly starting to get things right...

http://www.vevo.com/video-evolved/andy-grammer/keep-your-head