Diesel: Sunamatic

Maybe am missing the point here, I do get the relation between the glasses and how you see the world, I do get the fact that they are jumping (really really late) on the filters (á la Instagram)  functionality but really?  4 filters and a functionality that is not exclusive to your app...

I mean if you are already using Instagram for example you will more than likely share your results on Facebook by default, if you are not, you probably don't care about filters.

There is no competition to encourage interaction; and if you want to share on Diesel's wall you have to do all the work yourself; the design of the app is really slick but only work well in a resolution over 1680x1050, below that you miss the products and have to scroll up and down all the time.

http://sunamatic.diesel.com/

killzonewebgame

A brilliant idea that is probably sadly only preaching to the converted but the Squad Play option might just make it more appealing to the masses and viral. This demonstrate how marketing is evolving, after the Orange balloon race, this is a step further to include gameplay (and your product) throughout the user everyday activities. http://www.killzonewebgame.com

now.sprint.com/widget/

This certainly makes the point clear on what can you do with the wireless device, granted it's only a aggregation of stats but the presentation is slick and with a mix of interesting and silly choices of facts. http://now.sprint.com/widget/

uniqlo

Having fun with a brand you love is what keep the consumer coming back and being proud of being associated with it. Uniqlo understand this and come up, again, with a great campaign that translate well in banners and widgets. I started thinking it would have been better to give the user the full range of sounds but in fact the constrain of having only random sounds make for more creative output. http://www.uniqlo.com/utloop/

remington-products.com/shinetherapy/

This is the type of classic product site you would expect for a boring product. The use of a full Flash site is not necessary and having sliders for text should be best avoided as a general rule. The video is only an advert and therefore disappoint. What save it? The Remington Hunk, not because it's rule breaking or slick but because it's a man and not the half dress bimbo. http://www.remington-products.com/shinetherapy/universal/