Unicef: Pinterest

On the surface hijacking Pinterest is a great way to get traction but Pinterest is mostly all about people makings list of desirable objects, inspiration photos and so on.

Where do you think someone is going to pin a badly photoshoped picture of a tap? They won't because they have to ask themselves the same question and because Pinterest isn't about broadcasting an opinion or a though. They should have look at what people are curating on the subject and give them similar content, copy included.

http://pinterest.com/AmiMusa/really-want-these/