Perrier: Secret Place

Whoaaa, just whoo the immersion is impressive even if we are in the presence of a choose your own adventure type of scenario. Simple to use and amazing production value. Maybe there are so many choices that people might give up but then again this is the role of Facebook as the official page will help people get to the end throughout the next few weeks.

http://www.perriersecretplace.com/

Budweiser: Red Light

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

Target: The Everyday Collection

Combining a few things here that people love: Personalisation, humor, Twitter and Live event. The idea isn't ground breaking but the execution is original enough for it to be worth a look and talked about.

https://www.everydayshow.com/

Volvic: Team Volcanicity

The classic competition mechanic where you send in your details, pimp yourself to your friends and family for votes and then become an ambassador for the brand. Which means free content for them...

The problem as usual is that if you do not win then you will not care for the winner's content because let's face it, they are having fun and you are not...

Still it's worth a shot...and at least they are prizes to grab for voting.

https://www.facebook.com/VolvicUK?v=app_254553244581393&rest=1

Coke chase

What a shit website, they could have done a bit more with the presentation... So what's the deal here? Trying to trend on Twitter? Creating the final ads for the Super Bowl? Sell more Domino's pizza?

They have spent a lot of money shooting these clips and they are displaying them in a small embedded player, this should be on the Coke branded YouTube channel, big and bold.

I actually think Domino is the winner here as they get more screen play and their videos are more memorable.

It looks like you can vote over and over and you can see the other video without sharing (just close the pop-up)

This is poor coming from Coke

http://www.cokechase.com

Innocent: January campaign

Multiple URL to share and have 30s of fun, it's not going to win awards but for 2 days max of coding it's a good way to keep your audience engaged.

http://checkup.innocentdrinks.co.uk/#dot-of-positivity

http://checkup.innocentdrinks.co.uk/#get-buns-of-steel

http://checkup.innocentdrinks.co.uk/#take-our-jan-check-up

http://checkup.innocentdrinks.co.uk/#click-yourself-happy

Southern Comfort: Weather Live

Nothing genius here but it follows the TV ad really well, it's simply executed, fun and perfect for sharing.

http://www.comfortableweatherguy.com/

Jack Daniel: Jack and Zac

Maybe you have to like Zac music to get this, maybe the campaign is better offline, at the concerts, because online it's no more than a shit Flash game.

Where is the social engagement? I mean let's face it if people want to show off a whisky, Jack Daniel is up there as a cool brand so why reduce it to simple videos online (even if they are beautifully shot)?

Streaming of the concerts, sharing mechanic, blog, so much more could have been done to leverage the partnership.

http://www.jackandzac.com

Pepsi Sound Off

Maybe am too old, maybe I am not the target audience but this sort of initiative really annoy me.

The interface is terrible on PC, it's probably being designed to work on tablet so the audience can interact in real time with the Xfactor but for normal web use it's shit.

You have to admire them for building such platform and going on social, but this does 2 things, give content for all the teens that haven't got a clue how social media work and secondary it's open to abuse. You can abuse the system by writing offensives comments and you can view the profile and tweet to anyone...scary stuff.

I don't see a real strategy behind the site apart for trying to trend on Twitter without having to pay for it. The gamification is basic and I believe people are getting bore with it. Well at least it's free content, not like pheed.com

http://www.pepsisoundoff.com

Cravendale: Epic Straw

The website isn't going to win any design award but the campaign is nice and simple, if only they had partner with https://diy.org/ this could have been really interesting.

Another issue is that I can not find a simple gallery without having to join our register, it's for kid it should be as open as possible to start with.

http://www.epicstraws.co.uk/

PG Tips: To Monkey with Love

Do I really still need to "Like" you page to enter a competition? haven't we moved on? (support the cause here http://goo.gl/0mzPQ)

I know PG tips is supposed to be simple and fun for the all family but it does look like monkeys have actually designed and coded the tab. I clicked an heart by mistake and I can not undo this! I have an high resolution monitor but if you select an entry at the bottom of the page you have to scroll all the way up to see it.

Frustrating...but the people seems happy sending monkey some love, does it help selling the product? no, does it keep the fans engage? yes and that's why PG is one of the top UK brand on Facebook.

https://www.facebook.com/PGtips/app_132696750208199

Coca-cola: Toe Tappy

For god sake, when will this madness of dance moves stop? It's the summer so Coke is trying to own the dance floor by crowd sourcing a dance move.

I hate the idea of it, still it's seems that the campaign has been successful thanks to a big PR push. When you actually look at the view on Youtube it seems that apart from the big commercials that have over 1 millions views or 3 millions for the one that feature Carmen Electra and Perez Hilton (they will do anything these 2) the rest of the entries range from 100's to 1000's, have a look here http://www.youtube.com/user/CokeZeroDance/videos?sort=p&view=0. For a brand like Coke this is, in my view, some poor results.

What can we learn from this?  UGC is dead and manage your expectations in terms of numbers, if not have a plan B (I think Carmen Electra is free next week).

http://www.makeitpossibleproject.com/

Evian Chez Vous

Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:

1. Running the service must cost a lot

2. Supermarkets must be annoyed

3. Tap water works well too

4. They are doing it without a partnership

it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts. 

http://www.evianchezvous.com/

Borjomi: The Deepest Site

If you are going to make a point make it in style. This is perfect, you know exactly why you should buy the product and the challenge element makes you FB connect with the site and therefore the brand.

Problem? Well most people probably only go as far as 50m after their fingers hurt. The good thing? they might just watch the video instead so more exposure to the product...

http://thedeepestsite.com/

Heineken: Fever Keeper

Let's forget how bad is the design of the Facebook page and concentrate on the idea. Hide all the Champions League content from your browser so you can enjoy the game later.

Great idea, good PR but I don't think people will use it more than once and for 5 minutes as it does hide indeed everything.

https://apps.facebook.com/keepitlegendary/

McDonald: Coffeetime

Great concept, really badly executed, they could have partnered with Instagram or similar, they could have actually put the real time of the photo, they could have try to use the actual Facebook timeline too. What a shame.

https://apps.facebook.com/mcdscoffeetime/

Social Life Audit

I am glad to know that Facebook doesn't know a lot about me, sadly this doesn't help me getting the most of this campaign. Worth remembering http://face.com/ API, as I believe this is going to be use often from now on.

https://apps.facebook.com/sociallifeaudit/

Johnnie Walker:Step Inside the circuit

Beautiful shoots but the experience is too quick, still turn on your webcam and you will love it. It's actually a shame this is on Facebook...

http://apps.facebook.com/stepinsidedrive/

Doritos and max

A cool comic experience for sure, the soundtrack is actually impressive...but the interactions are sadly not enough in my view. As for the story we have to see what happen in episode 2 but this seems like a take on Kickarse and Spiderman. The most interesting thing about the campaign is that the evil genius is called OMGenius and the name is already taken on Twitter and various social places, therefore it seems that the campaign will not be as integrate and fun as one hoped.

http://www.doritosandmax.com

Miller Time

Another contender for "we will show you the best places to go out and have fun"

The app might be useful when it comes out but at the moment the only thing I see is a badly designed site that hurt user engagement. Bringing my Facebook feed on your site doesn't make me stay on it, it actually makes me think that you have too much access to my stuff.

As much as I appreciate the crowd sourced aspect of the site, I don't want to be contacted by people to be honest. Maybe I am an old git....

https://itsmillertimeuk.com