Amnesty International: Trial by timeline

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Andrex: Scrunch or Fold

It takes one click and no registration to participate but sadly this is just a ploy for you to get pass the homepage as your vote means shit (see what I did there?). The survey has already been done so the only thing left for you to do is visit the one page of not even funny facts about the nation toilet habits.

You can join the debate on Facebook? What does that mean? Arguing about the way we fold?

The problem here is that the campaign tries to start a debate when there isn't one and they do not follow through (Am on a roll here - and that's a joke inside a joke).

Now if we had origami made out of folded paper or work of art made out of scrunch one; I could see a small possibility for the campaign to be funny and relevant to the brand. Sadly we are left with a turd (Ok I will stop it now) of a campaign that will be talked about in the wrong way.

I think the agency responsible for it might have their account flush down the toilet (sorry I could not resist).

http://www.andrex.co.uk/

Vice as a good review too: http://goo.gl/08GLm

Expedia: Find your story

Nothing amazing here, it's basically a generated paralax site with some streetview thrown in but the execution is slick, simple and nicely implemented in Facebook.

https://apps.facebook.com/expediafindyourstory/

Diesel: Days to live

I would have been more impressed if some of the "calculation" would have been made using some social elements like: number of friends you have, the number of dangerous places you have checked in, what music you listen to...

As it's stand this is a nicely done paper test and why would you want to download the app is beyond me...

Is this going to help sell Diesel's watches? I doubt it...

http://www.diesel.com/daystolive/

Faktum Hotels

A really simple point made with the use of great photography but they could have gone a bit further and add reviews and ratings as per the normal hotel site.

http://en.faktumhotels.com/

Evian Chez Vous

Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:

1. Running the service must cost a lot

2. Supermarkets must be annoyed

3. Tap water works well too

4. They are doing it without a partnership

it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts. 

http://www.evianchezvous.com/

50 Problems in 50 Days

Not so much of a campaigns but so many ideas are packed on this site that it's worth mentioning here.

http://50problems50days.com

Autism: Carly's Cafe

Am glad someone finally done an experience that is emotionally involving in an Autism POV.

I wishes there was a little bit more interaction / footage and that a the end there was some explication on why Carly see thing like she does (Autistic people focus on details, can be overwhelm by too much sounds, light, people...). This would have helped educating people that might not want to read the book.

http://carlyscafe.com/

Durex in Sync

It's a good think you can play as a guess as I think most people will prefer it this way. The design of the app seems to be confined to a specific dimension, they should have made the most of it instead of just black background.

Trying to get to play with someone was near impossible, or the app is extremely popular or is there is some tech issue pairing people together and giving feedback to the users. I know you are supposed to allow pop-up to play the game but it seems that I get a lot of crashes.

It's a shame because the game is actually bang in sync with advert (see what I have done here) and the idea to play with random strangers is actually something we know most audience like. It's not chatroullette but it's fun.

https://apps.facebook.com/durexinsync/

Twitter Cancer Visualization

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Wall of Freedom

Simple, engaging, and a good message. Granted the design helps a lot for you to participate even if you don't really know what the campaign is all about. I participated but could not found a way to send a link to my photo to my followers, this is a shame as this would have boost call to action

http://www.useyourfreedom.com/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

Heinz: Get Well Soup

Genius, pure genius...even if the soup arrived in 3 to 4 days...personalisation is the way to go

http://www.facebook.com/HeinzSoupUK?sk=app_142734699155914

Canadian Blood Service

The integration of friend's profile picture in personalised film isn't new, but what make this powerful is the crescendo of the lovely infography and of course the emotional aspect of the subject matter.

http://www.bloodsignal.ca

My Farm

Forget Farmville this is the real deal, spend £30 and be part of an active farm. Sponsorship taken to the next level and transparency on where you money goes. A simple and brave initiative.

http://www.my-farm.org.uk/

Mon minou tout doux

I like innuendo but this pussy joke is really poor and the site, song and video are not better.

I would have had more respect if they had use real actors or maybe a webcam function where you could do a virtual shaving of your private bits. Actually I want to build this now!

http://monminoutoutdoux.com/

Don't erase what happened

Sometime a Word Document is all what is needed...great and simple campaign for a really difficult subject.

http://www.adrants.com/images/sexual_assault_email_campaign.jpg

Breast Fest

As much as I think the musical number is a bit over the top and it looks like it didn't go all OK GO with the dance, the creative is spot on. Should have added a massive share functionality and recreate this in a Facebook tab.

http://www.breastfestfilmfest.com/splashpage.shtml

The offline initiative is maybe too targeted at a small audience but it does try to do something different for sure.

http://www.breastfestfilmfest.com/

RedBull: Street Art View

A lot of site have collected the best of Goggle street view but Redbull just nailed it with a simple site that does what it said on the tin and does it well. I would have throw in a few tag to be able to classified thing better but I am being picky. I actually like the fact that there is no comments or voting.

http://streetartview.com/

Mulberry Love Blossoms

I understand that the all point is that you don't know what you love one is going to get but hardly no-one is going to read about the artist behind this production so at least a preview of one seed would help converting people to use the service. Still, am sure it's going to be beautiful and considering that you can post anonymously, well use it to scare your boss or send one to the virgins in IT to make them feel better.

http://www.mulberry.com/loveblossoms