EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Budweiser: Red Light

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

Durex: SOS Condoms

The joke isn't new but the execution feels fresh with the inclusion of a real time app and a response team. The Facebook page has only just over 1,500 Likes and the voting is pretty low.

They need to show the service in action, to show this is a real and happening. Photos / videos, live updates of condoms delivered because at the moment this looks like a fake stunt.

http://sos-condoms.com/

Grab the app here:
https://itunes.apple.com/us/app/sos-condoms/id580236407

MTV: Gif Me More

I haven't got a clue if this is for an MTV program, for Samsung or for both but I certainly want to found out more as the tech / POV in this piece is extremely well done.

Nice idea to have a few missions to complete, I still think this could have been pushed more with more bio on the people, more shareable content.

http://www.gifmemoreparty.com/

Nivea: Singing in the shower

This is why I love digital, because campaign like this can only exit via our medium. It might be cheesy, it might be simple but the execution is effortless and talk perfectly to the audience.

http://vdushe.com/en

Nissan: Improv-tastic Road Trip

Always risky to do a live one day event, Coke pull it off because they had Maroon 5, Skittle because they had personalised messages in their 1000's but Nissan?

I haven't got a clue who the comedians are and this is I think a big issue here, you should bring out the big guns if you are going to do this. The humour is pretty basic to be honest and probably not right for the target the audience, if I want silly songs I might as well watch this.

What is that got to do with the Nissan Pathfinder? I haven't got a clue apart from the fact that after 5 songs I wished for the comics to get into the car and drive into a lake.

https://www.facebook.com/nissanpathfinder/app_431474653562154

Skip Town

It's cool, it's interactive, it represents summer and vacation, it's near perfect. The robot was off when I tried it so I really hope you can share your skipping video as this would bring a nice level of social sharing.

http://www.stoneskippingrobot.com

Evian Chez Vous

Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:

1. Running the service must cost a lot

2. Supermarkets must be annoyed

3. Tap water works well too

4. They are doing it without a partnership

it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts. 

http://www.evianchezvous.com/

Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

Parche Poderoso

Untitled from DDB Colombia on Vimeo.

I know that Sharp is running a global fan stats http://www.sharpfanlabs.com but I found this little app more personal.

http://itunes.apple.com/gb/app/parche-poderoso/id522106857?mt=8

50 Problems in 50 Days

Not so much of a campaigns but so many ideas are packed on this site that it's worth mentioning here.

http://50problems50days.com

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

Uniqlo: Alarm Clock

Love the concept but will it actually wake you? Just by listening to the sample music I wanted to throw a brick at my screen but maybe this is not my kind of music...

http://www.uniqlo.com/wakeup/en/pc/

Orange Phone Fund

I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.

The design is slick, the interface simple what more can someone want?

Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.

It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.

Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...

Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.

http://phonefund.orange.co.uk/

Domestos: Flush of Fortune

You have to give it to the people that sold this idea to the client. From an user point of view asking people to share to get extra point is wrong in my view, but am a purist, and judging by the Tweets people are actually doing it. it's a sad day for social media and a great win for the client.

At least you don't have to stay on the site to see if you have won.

The design is a bit shit and should have been worked on to give panache to an actual clever idea.

http://www.flushoffortune.com/

Friskies Plus Playhouse

It's live and it's cat, let's face it the target audience is going to love this no matter what... powered by http://www.ipetcompanion.com

Christmas Spirit Tree

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Nokia: the amazing calls

I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.

http://www.the-amazing-calls.fr/

KLM live response

Because the creative is so different than Old spice, they actually get away with it. Sweet...

http://www.youtube.com/user/KLMRoyalDutchAirline

Toronto is trending

If only the videos were in real time... still good use of Twitter and Foursquare integration even if this is just a portal to a more boring site.

http://trending.seetorontonow.com/