Three: The Pony Mixer

The impressive part about this campaign is that it works on all platforms, the least impressive part is that it's hardly a mixer as such but more a selection process that let you view pre-rendered clips.

Nevertheless it seems that the internet is loving this campaign with a decent amount of Tweets about it.

http://www.youtube.com/user/three/theponymixer

Target: The Everyday Collection

Combining a few things here that people love: Personalisation, humor, Twitter and Live event. The idea isn't ground breaking but the execution is original enough for it to be worth a look and talked about.

https://www.everydayshow.com/

SEAT: On Track

Jumping on the music bandwagon and a play on words, SEAT is trying to appear to a younger audience. The idea of recording one take straight to vinyl is actually smart and I don't know how they managed to not publicize it better.

They have Ellie Goulding, Foals, The Coral, The Horrors and a few more big names and the views are absolutely stupid, Tinchy Strider video has 67 views? What's going there?

The Facebook page could be a bit more active too instead of a post per week

https://www.facebook.com/SEATMusic

Coca-cola: Toe Tappy

For god sake, when will this madness of dance moves stop? It's the summer so Coke is trying to own the dance floor by crowd sourcing a dance move.

I hate the idea of it, still it's seems that the campaign has been successful thanks to a big PR push. When you actually look at the view on Youtube it seems that apart from the big commercials that have over 1 millions views or 3 millions for the one that feature Carmen Electra and Perez Hilton (they will do anything these 2) the rest of the entries range from 100's to 1000's, have a look here http://www.youtube.com/user/CokeZeroDance/videos?sort=p&view=0. For a brand like Coke this is, in my view, some poor results.

What can we learn from this?  UGC is dead and manage your expectations in terms of numbers, if not have a plan B (I think Carmen Electra is free next week).

http://www.makeitpossibleproject.com/

Samsung: Unleash your Fingers

From the viral videos to the website; they could not go wrong, using the most famous "Finger Tutting"  (I still think this is a shit name to describe this activity) artist on the globe and Justice for the soundtrack.

The website is slick with everything that you hope for to learn and remix and create videos to spread the message even further. Doesn't innovate but do the job really well.



http://www.unleashyourfingers.com

Prada: A Therapy

Whoa, I can't imagine how much this has cost and considering they have so far around 500,000 view on youtube am not sure if they have their money back yet. Still am sure they will generate enough PR to make up for it. But what a waste, I would have love to see at least a multi camera angles interactive experience with this one.

http://www.prada.com/en/a-therapy/backstage

Peugeot 208: Interactive Experience

I though Interactivity mean more than always choosing the same choice, I understand the concept was sold to Peugeot as we are reinforcing the campaign message but as a user this is shit. You might as well just watch a long advert. How did they manage the over 2 millions view? A lot on media spend and using a naked man, let's face it without the first scene people would have not persevere.

The URL  http://www.letyourbodydrive.com should redirect you to http://www.youtube.com/user/Peugeot?feature=watch and not to http://www.208.peugeot.co.uk/, this is confusing and you could also end up in situation where you are redirected to an unlisted video page.

As for the plot basically people that drive Peugeot have dum girlfriend that will accept some flowers as a way to apologise for having an affair? without forgetting that he approaches kids naked...

I think some creative wanted to do an homage to the Hangover film and use all the money in the shoot instead of a proper digital execution.

http://www.youtube.com/user/Peugeot?feature=watch

Hyundai Motor UK

One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.

So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?

Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.

Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).

As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.

Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.

Case closed

http://www.youtube.com/user/HyundaiMotorUK/veloster

Virgin Radio: Youtube Takeover

The great thing about this campaign is that not only the "teaser" is actually funny and clever but the takeover only happen once you clicked at the end so it's seen as a reward instead of an intrusive add.

Just Dance 3: Autodance

A bit like Songify in a way but for videos. The kids will love it for sure!

http://www.youtube.com/JD3Autodance

KLM live response

Because the creative is so different than Old spice, they actually get away with it. Sweet...

http://www.youtube.com/user/KLMRoyalDutchAirline

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Strange Talk - Climbing Walls

Ikea did something similar when it asked to tag people name to products, this time it's using Youtube embedded links to propose a similar mechanic. The song is actually pretty good but partnership with a detergent is no really helping the street credits, is it?

There is also a competition that broke Facebook terms and conditions as you have to like entries
http://www.facebook.com/Cheer

New Old Spice Guy Fabio

It was always going to be hard to follow the Old Spice man campaign. They should have really put it to bed and move on.

They didn't and no matter how much content they are feeding the audience I personally think they just score an own goal especially as the new campaign is about comparing the old and the new guy. It's not second degree humor anymore, it's gone down to fourth degree.

http://www.youtube.com/newoldspiceguyfabio

Converse: The Canvas Experience

This is really really cool but why is this not an online experience? 30s videos don't cut it these days, simple things like their app works much better.

http://www.youtube.com/user/converse

YouTube Town Hall

Simple concept that really push the debate out there. The results are worthless as the big guns will always have the votes but this should not matter, it's democracy in the digital age.

http://www.youtube.com/yttownhall

Touch the Skittle

Stupid and interactive in a good old fashion way.

http://www.youtube.com/user/skittlespage

Breast Fest

As much as I think the musical number is a bit over the top and it looks like it didn't go all OK GO with the dance, the creative is spot on. Should have added a massive share functionality and recreate this in a Facebook tab.

http://www.breastfestfilmfest.com/splashpage.shtml

The offline initiative is maybe too targeted at a small audience but it does try to do something different for sure.

http://www.breastfestfilmfest.com/

Schick Epic Hydratation

It's a YouTube take over but it redirect you to a Facebook page that redirect you to the official site. They probably Twitted about it too...that's a long chain to get to the final message...someone is missing the point of using multiple platform for your message.

http://www.youtube.com/schickhydro

youtube.com/kitkat

The fake channel is really fake, I mean the counter don't even move...

After that it's a simple playlist mechanic based on some user inputs. They could should have concentrate on the interface and functionality instead of trying to make some funny videos themselves.

You can submit a video but as there is no rewards for it so why would you?

http://www.youtube.com/kitkat