You'll never wear that again...

The idea is that you look at your old photos and decide the fashion faux pas so you can recycle your old clothes for charity. The problem? Facebook isn't that old so users might not have uploaded enough old pictures to be relevant.

The more interesting part is to go through your friends' photos instead to engage conversation and banter. That's the real beauty of the app. Simple and perfect...

https://www.facebook.com/stadsmissionen/app_322689507837678

Amnesty International: Trial by timeline

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Expedia: Find your story

Nothing amazing here, it's basically a generated paralax site with some streetview thrown in but the execution is slick, simple and nicely implemented in Facebook.

https://apps.facebook.com/expediafindyourstory/

Volvic: Team Volcanicity

The classic competition mechanic where you send in your details, pimp yourself to your friends and family for votes and then become an ambassador for the brand. Which means free content for them...

The problem as usual is that if you do not win then you will not care for the winner's content because let's face it, they are having fun and you are not...

Still it's worth a shot...and at least they are prizes to grab for voting.

https://www.facebook.com/VolvicUK?v=app_254553244581393&rest=1

SEAT: On Track

Jumping on the music bandwagon and a play on words, SEAT is trying to appear to a younger audience. The idea of recording one take straight to vinyl is actually smart and I don't know how they managed to not publicize it better.

They have Ellie Goulding, Foals, The Coral, The Horrors and a few more big names and the views are absolutely stupid, Tinchy Strider video has 67 views? What's going there?

The Facebook page could be a bit more active too instead of a post per week

https://www.facebook.com/SEATMusic

Kitkat: Choose a chunky champion

If the people love to vote, then let's do it again...and you can vote 4 times a day! Really? There are people that actually want to vote 4 times a day? Seriously? Don't they have a life?

What is scary is how thick is the FB audience, the post on the wall clearly asks the users to go to the app to vote but no; 80% of the comments are people posting their vote.

This is probably why the app in itself is actually boring. They could have made more entertaining with some extra footage of the superheroes explaining why you should choose one flavor on top of another or by rewarding people that voted by entering them in a draw to get a box of your favorite flavor so you can convert your friends and family to participate.

https://www.facebook.com/kitkatuk/app_464212296957743

Hunter: Together Through Any Weather

Classic users submitted content competition asking people to upload photos based on a daily theme, this being on FB and with the love for Instagram people have at the moment this should do well.

Trouble is sometime the prize isn't existing enough, today it was all about fleece welly socks, am not the target audience so therefore am not interested.

http://goo.gl/vyYZX

Resident Evil 6: Shared Nightmare

Am not sure if Take This Lollipop 2 will be made, so this was the time for Capcom to raise the game. Sadly we have a really simple FB integration, seen so many time before.

Their Twitter campaign  https://twitter.com/WeskerSon seems to be targeted at PR only, I have asked for a package, let's hope I get one.

http://eleos.nohopeleft.com/ is another angle on the campaign and could have been interesting, sadly the site looks too amateurish to maintain attention.

But the "Last Goodbye" idea should work as it play perfectly with the FB audience,  https://www.facebook.com/residentevil/app_181688471962353 , a better way would have been to link this to the user status message to freak out their friends.

https://www.facebook.com/residentevil/app_133606656784236

Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/

Pfaff Tweet Race

What a shit name Pfaff is really and what a shit prize, you get a car but for 1 year only. Yes that's right, they give you the car and then they take it back...what sort of prize is that?

What do you need to do? well you need to get 2,500 new followers.
So you have now 2 options:
1. Wait for the news and create a funny account that doesn't clash with the T&C and go viral.
2. Screw your network by trying to follow as many people as you can, bots, spam, porn stars your name it, just do it, just screw your Twitter credential...

They don't even monitor their feed, shame on you

http://www.pfafftweetrace.com

Hyundai: Sexy gets Angry

I had to included this campaign, check out the trailer and don't tell me you don't want to see how bad it can get?

Well it can get worse as what do you get once you like their page? You get a text form, yes! a text form entry competition and the possibility to leave a comment about the car but no info about the car, nothing; no info about what they will do next with your idea, nothing; no making off, no photo shoot, nothing.

https://www.facebook.com/HyundaiAustralia/app_134702366673932

PG Tips: To Monkey with Love

Do I really still need to "Like" you page to enter a competition? haven't we moved on? (support the cause here http://goo.gl/0mzPQ)

I know PG tips is supposed to be simple and fun for the all family but it does look like monkeys have actually designed and coded the tab. I clicked an heart by mistake and I can not undo this! I have an high resolution monitor but if you select an entry at the bottom of the page you have to scroll all the way up to see it.

Frustrating...but the people seems happy sending monkey some love, does it help selling the product? no, does it keep the fans engage? yes and that's why PG is one of the top UK brand on Facebook.

https://www.facebook.com/PGtips/app_132696750208199

Nissan: Improv-tastic Road Trip

Always risky to do a live one day event, Coke pull it off because they had Maroon 5, Skittle because they had personalised messages in their 1000's but Nissan?

I haven't got a clue who the comedians are and this is I think a big issue here, you should bring out the big guns if you are going to do this. The humour is pretty basic to be honest and probably not right for the target the audience, if I want silly songs I might as well watch this.

What is that got to do with the Nissan Pathfinder? I haven't got a clue apart from the fact that after 5 songs I wished for the comics to get into the car and drive into a lake.

https://www.facebook.com/nissanpathfinder/app_431474653562154

Ban&Jerry: Wanna Spoon?

Let's face it, this campaign is all about the play on words because it's not the most original used of FB Social Graph, still the fact that you also get a coupon will make this little app popular.

https://apps.facebook.com/wannaspoon/

Intel: The Beauty Inside

Taking its concept from an underground movement of digital film makers creating stories together, Intel is trying to bound everyone and create the ultimate social movie.

Apart from the people selected and their mums I don't see why the general public will spend time on the FB page watching the auditions and then follow the film (If you want a great audition video watch this). Most of these auditions are from under 16 to probably haven't got the catch to buy an Intel PC at the moment.

https://www.facebook.com/thebeautyinsidefilm

LG 3D Newsfeed

Promoting a 3D TV on conventional screens is always hard, so LG decided to create a simple utility to demonstrate this and of course FB was chosen as, you know, everyone target audience is on it.

I don't know about you but I just skip my news feed now and again on my mobile, it's simple fast and easy, why on earth I would want to seat in my front room, put a pair of 3D glasses and read the usual blurs this way?

The website is sweet but for as a 2D experience it sucks and am not convinced that it would work in 3D ever. This is the sort thing you show your friends that haven't got a 3D TV and then forgot all about it.

http://3dnewsfeed.lg3dstudio.com/

Donate your words

Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.

This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.

The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.

https://www.facebook.com/womensrefugenz/app_124919567648634

Puma Social Cards

Everyone must have been exited about this one as it follow the trends of using Intagram on a night out and add a bit of fun and social on top of it. Sadly this is also the downfall of it: If you already use Instagram you are not going to switch to another app.

See above: a search for Any Time / Paris / Any teammate return 2 results. 

http://socialcards.puma.com/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6

Diesel: Sunamatic

Maybe am missing the point here, I do get the relation between the glasses and how you see the world, I do get the fact that they are jumping (really really late) on the filters (á la Instagram)  functionality but really?  4 filters and a functionality that is not exclusive to your app...

I mean if you are already using Instagram for example you will more than likely share your results on Facebook by default, if you are not, you probably don't care about filters.

There is no competition to encourage interaction; and if you want to share on Diesel's wall you have to do all the work yourself; the design of the app is really slick but only work well in a resolution over 1680x1050, below that you miss the products and have to scroll up and down all the time.

http://sunamatic.diesel.com/