Perrier: Secret Place

Whoaaa, just whoo the immersion is impressive even if we are in the presence of a choose your own adventure type of scenario. Simple to use and amazing production value. Maybe there are so many choices that people might give up but then again this is the role of Facebook as the official page will help people get to the end throughout the next few weeks.

http://www.perriersecretplace.com/

EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

You Are blind

Simply crafted and a good use of webcam technology, but I have an issue with the story.

Too graphic, too dramatic, I think the point could have been made without the shock factor. Nevertheless it's a nice experience that make you think.

http://www.youareblind.com

MTV: Gif Me More

I haven't got a clue if this is for an MTV program, for Samsung or for both but I certainly want to found out more as the tech / POV in this piece is extremely well done.

Nice idea to have a few missions to complete, I still think this could have been pushed more with more bio on the people, more shareable content.

http://www.gifmemoreparty.com/

Bacon Barter

This is show one thing: when the product is loved it doesn't matter if your campaign isn't clever or new as long as you had a bit of humour to the mix.

Everyone love bacon (look away veggies) so am surprised it took so long for someone to reuse the classic A to B travel with no money idea and apply it to bacon!

Am even more surprise that the Youtube views and Tweeters followers are so low but hopefully the campaign is going to get memento soon, because everyone love bacon.

To be honest launching this campaign during the 9/11 week might not have been the best move from a PR point of view.

http://www.baconbarter.com/

Intel: The Beauty Inside

Taking its concept from an underground movement of digital film makers creating stories together, Intel is trying to bound everyone and create the ultimate social movie.

Apart from the people selected and their mums I don't see why the general public will spend time on the FB page watching the auditions and then follow the film (If you want a great audition video watch this). Most of these auditions are from under 16 to probably haven't got the catch to buy an Intel PC at the moment.

https://www.facebook.com/thebeautyinsidefilm

Skip Town

It's cool, it's interactive, it represents summer and vacation, it's near perfect. The robot was off when I tried it so I really hope you can share your skipping video as this would bring a nice level of social sharing.

http://www.stoneskippingrobot.com

Brandon Generator

I use Chrome but switched to Explorer 9 to see this site because I already have it installed, not sure if a punter would download it for the sake of a site that you know nothing about to start with.

The films are well produced but at 7 minutes each you really hope your audience is ready to spend that much time with you and not simply use the skip button.

You can leave a Skype or mobile message to Brandon and the Social media links are introduce simply and not push in your face but considering the amount of posters and ads for this site, just over 1,500 followers on Twitter and 2,000 on FB must be a disappointment.

The site asked too much UGC in my opinion, people are still in the frame of mind being entertained and considering this is a site for Explorer 9,  I would assume you want to make it as easy for people to do stuff and learn about the product as to be honest I haven't see anything major in the site that exited me about IE9, this ads works better than the site in my opinion http://www.youtube.com/watch?v=vOP9W9zQ_do

Episode 3 interactions are the same as episode one, I wanted something new, I didn't get it, I turned off.

The making-off is actually the best thing about it http://www.brandongenerator.com/behind-the-scenes as you actually understand what they really want to do and what messages they were trying to convey to the audience (it's an HTML5 experience - they should have shouted about it).

Too much thinking, the creative team got stuck into their dreams and Microsoft add the money to make it happen, shame...

http://www.brandongenerator.com

P.S: Also make sure it doesn't crash

Borjomi: The Deepest Site

If you are going to make a point make it in style. This is perfect, you know exactly why you should buy the product and the challenge element makes you FB connect with the site and therefore the brand.

Problem? Well most people probably only go as far as 50m after their fingers hurt. The good thing? they might just watch the video instead so more exposure to the product...

http://thedeepestsite.com/

Autism: Carly's Cafe

Am glad someone finally done an experience that is emotionally involving in an Autism POV.

I wishes there was a little bit more interaction / footage and that a the end there was some explication on why Carly see thing like she does (Autistic people focus on details, can be overwhelm by too much sounds, light, people...). This would have helped educating people that might not want to read the book.

http://carlyscafe.com/

Only: Because we can

Great video production, great tune and a lot of ideas stolen from Wranglers and ASOS'experiences.

The trouble here is that the interaction is not involving at all or surprising. Even if you do not interact the film will carry on regardless and the interaction is forced on you, no discovery, no playfulness and the most annoying thing no basket integration just a link to the shop.

As for the story, the tale of girls gone (mildly) wild as been done 100's of time.

http://www.onlybecausewecan.com/

Orange Phone Fund

I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.

The design is slick, the interface simple what more can someone want?

Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.

It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.

Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...

Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.

http://phonefund.orange.co.uk/

Sprawl2

Am sorry Arcade Fire but this is pretentious shit. As much as the front page is a dry run test for the webcam, the response is poor in the actual experience.  Am sure there is a lot of tech behind this and as much as I love the tentative at doing something as cool as http://goo.gl/IFgm9 it sadly fell flat when using that effect in the video. The song is also too long for anyone to care moving their hands or doing the same repetitive gesture with the mouse as the interaction is more miss than hit.

http://www.sprawl2.com/

Dreams of your life

Make sure you have time for this one, it's powerful and emotional. Simplicity is the key here...

Shame you have to register to really get started

http://www.dreamsofyourlife.com/

Sandisk Streetcamera

Google Map + Instagram filter = Awesome

http://www.sandisk-jp.com/explorer/streetcamera/

Pedigree Adoption Drive

The virtual walk idea isn't new but the content land itself really well to the execution, even if this one is slightly disappointing and it does look like some videos stuck on top of a webpage.

The 4 websites are a good selection but you can not actually interact with them without coming out of the walk. Still your donation progress will keep you going.

http://uk.pedigree.com/pedigreeadoptiondrive/

Red Cross: Hands Only CPR

What a shame the execution let this good initiative down, with some more sexy and realistic interaction this could have been awesome.

http://handsonlycpr.org/handson/

Johnnie Walker:Step Inside the circuit

Beautiful shoots but the experience is too quick, still turn on your webcam and you will love it. It's actually a shame this is on Facebook...

http://apps.facebook.com/stepinsidedrive/

zlatan zuperfly

They had a great tech but the end results actually disappoint as it's all over so quick and it's a real shame as this could be such a beautiful and engaging experience.

http://zlatanzuperfly.com/

Choose up 2 u

It seems that the everyone is doing multiple video streams these days, still nice tech and execution.

It's a shame that the only thing you notice being in sync are the hands, Superhero or Supermodel seems to be the most planned shoot.

As it's stand, I haven't got a clue what flavours are in the packets so I hope the US market are aware of the brand.

http://www.chooseup2u.com/