Helpin

Proving that you can use existing services for a powerful campaign, here we have Pinterest connected to an Amazon whislist and that's it, job done.

Simple and elegant, the real task is now to let people know about it.

http://www.helpin.it/

You'll never wear that again...

The idea is that you look at your old photos and decide the fashion faux pas so you can recycle your old clothes for charity. The problem? Facebook isn't that old so users might not have uploaded enough old pictures to be relevant.

The more interesting part is to go through your friends' photos instead to engage conversation and banter. That's the real beauty of the app. Simple and perfect...

https://www.facebook.com/stadsmissionen/app_322689507837678

Amnesty International: Trial by timeline

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Faktum Hotels

A really simple point made with the use of great photography but they could have gone a bit further and add reviews and ratings as per the normal hotel site.

http://en.faktumhotels.com/

Twignature: Amnesty

As much as I can praise the use of Twitter to be relevant to today's audience I am wondering how far this can go as Twitter isn't still a global player, especially in countries where human right is still being ignored. Still 20k signature is a reasonable easy target to achieve with a bit of PR.

http://twignature.amnesty.ch/

You Are blind

Simply crafted and a good use of webcam technology, but I have an issue with the story.

Too graphic, too dramatic, I think the point could have been made without the shock factor. Nevertheless it's a nice experience that make you think.

http://www.youareblind.com

Alzheimer Day 2012

Am not sure how many people are actually going to do this as it required the user to be comfortable installing  the plugin and using Chrome. So the audience is limited; it's a good idea but probably won't go viral due to these restrictions.

They also probably forgot (see what I have done here) that the 21st is Peace One Day and that the PR machine will focus on this even instead.

https://chrome.google.com/webstore/detail/olibmfkodmmmoimoiemiabfnpcebgjcf

Missile for peace

I am surprise this is actually an official campaign for Peace One Day. It's not a new idea, apart from the people on the ground no one is going to come back on the day and see the event live and on a more moral debate using a rocket isn't a smart move. I understand what they are trying to say and symbolised but it's not doing it for me, I can't wait to see what happen when they will parade the rocket in London

The video is boring (the more videos link is wrong), the photos are boring (the more photos link is wrong) and yes you can tweet with their # but even if they promote @missileforpeace there is no link on the page to follow it and therefore they have only 28 followers at the moment (more than half working at LB).

Please tell me you had 8h to come up with the idea, design, shoot, edit and code because if not you have no excuse.

http://www.missileforpeace.com/

Unicef: Pinterest

On the surface hijacking Pinterest is a great way to get traction but Pinterest is mostly all about people makings list of desirable objects, inspiration photos and so on.

Where do you think someone is going to pin a badly photoshoped picture of a tap? They won't because they have to ask themselves the same question and because Pinterest isn't about broadcasting an opinion or a though. They should have look at what people are curating on the subject and give them similar content, copy included.

http://pinterest.com/AmiMusa/really-want-these/

Donate your words

Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.

This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.

The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.

https://www.facebook.com/womensrefugenz/app_124919567648634

Shag Tag

Have they just stole and old idea? 

They might just get away with it as it is for a good cause but they could have done a bit more with the design, UX and maybe use Facebook credits or text messages (yes still) to encourage donation. A mobile version could have been fun too and great way to interact with the audience.

https://apps.facebook.com/shag-tag/

CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

Take Them to School

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

Red: (2015) Quilt

The classic quilt idea with now the added Facebook connect functionality that make it so much more easy to found your friends'panels. Am not sure if it's some tech issue but I can see a lot of repeating panel when I browse around. Maybe my panel needs to be moderated but I could not found is thumbnail ever.

http://www.2015quilt.com/p/47155

Signed Finds

How to help people visit a charity store? simply put a signed T-shirt of a cool artist and hide it. It make sense and it's a nice way to bring in a young audience.

https://www.facebook.com/signedfinds?sk=app_222077057836752

Starved for attention

Beautiful HTML5 site that deliver powerful content. The donate your profile campaign is in fact basically an honest way to spam your account but it's presented in an emotional way so you feel like you have to do it.

http://www.starvedforattention.org/

Red Cross: Hands Only CPR

What a shame the execution let this good initiative down, with some more sexy and realistic interaction this could have been awesome.

http://handsonlycpr.org/handson/

Donate your friends

The hardest thing to do on Facebook is to make sure people share, so this campaign put sharing at the heart of the execution with the simple gimmick of donating friends for a good cause. The user experience is simple and fun and therefore encourage you to get involved, so enjoy throwing your friends around.

http://apps.facebook.com/doneer-je-vrienden/

Dulux: Own a colour

Simple and relevant campaign where the product doesn't get in the way of the message but actually reinforce it.

The emotional attachment of actually naming a colour (for yourself or gift) and the low cost to entry should help make this initiative a success. Nice idea to include the hex format for the colours too.

http://www.ownacolour.com

All is not lo.st

A video dance message for chrome only. As much as the Wilderness Downtown is awesome, I like the artistic aspect of this project. Of course the message of hope for Japan is lost and people are writing rude messages instead. Still good fun...

http://www.allisnotlo.st