Good partnership with Dailymotion and an simple game to introduce the lube concept. It's not revolutionary but it does the job well (use the product to make it easier) and the videos refer to the fragrances available. It's PG rating but than again you don't want to panic your audience in trying out a new product like this one.
I would have had at least one video that start with man for the female audience.
http://www.dailymotion.com/sas/durexplay
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