LG 3D Newsfeed

Promoting a 3D TV on conventional screens is always hard, so LG decided to create a simple utility to demonstrate this and of course FB was chosen as, you know, everyone target audience is on it.

I don't know about you but I just skip my news feed now and again on my mobile, it's simple fast and easy, why on earth I would want to seat in my front room, put a pair of 3D glasses and read the usual blurs this way?

The website is sweet but for as a 2D experience it sucks and am not convinced that it would work in 3D ever. This is the sort thing you show your friends that haven't got a 3D TV and then forgot all about it.

http://3dnewsfeed.lg3dstudio.com/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

The Planet Zero

Awesome web site that let the user experience clean energy. Am not sure if the target audience will appreciate the effort and beauty of the site or if they will associate the green message with Nissan but nevertheless this is an engaging site.

http://the-planet-zero.com/

I also recommended you check out the Youtube Channel and the making of 

Motowaganari

,

Not a campaign as such but a fun way to play with your webcam to get immerse in the content.

http://www.motowaganari.com/directingshadows/

Earthkeepers Timberland

This site borrow from left right and centre and managed to deliver a cool experience. Even if short lived, still get your glasses on.

http://earthkeepers.timberland.com/

Bank Pekao SA

Haven't got a clue what's going on there and I saw better Paper Vision implemented but it seems that 3D is making a comeback since been back in our cinema. Just a trend or something new for agency to get more money out of their client with this gimmick?

http://www.awystarczylozadzwonic.pl/

Also check out http://www.made-out.com/

Jayjays: Dance Off

Grab your 3D glasses and dive into it using your keyboard.

They must be gutted that Diesel beat them by a couple of weeks.

It's a solid site but the loading time kills it as the site is buffering like mad on me, this is not good when your audience as a short attention span.

The lack of links to an online store is criminal, I know that the campaign is all about getting people to get into the stores and shows their moves, if so where is the blog with the customers moves? my guess is that no one is going to do it and that the staff will still give you the discount as long as you have the codeword.

http://danceoff.jayjays.com.au/

Friji: Soccerettes

I wasn't aware that Friji audience was so mature, I thought it was a kid drink, therefore the innuendo theme seems a bit misplace but then again I did not do a full market research, hopefully they have.

I have tried to get the AR working and after a few freeze I got a badly pixelated video. Using the product to trigger the AR is the way forward but using it for shit contain is the way backward.

As for the competition they at least use Facebook connect to make thing a bit easier but they might miss out a huge part of their audience.

http://www.frijj.co.uk/

Citroen: DS3

Who designed this site? Are we stuck in the early 90's? this looks like a Director design. Go and shoot your designers.

The discovery section is shocking. If you are going to spend the money on a brochure please make sure you shot some material for the web. Text sliders? again this is not a brochure, go and shoot your copywriter. Do you really think people are that exited about your pictures that they want to download them or even share them, looks like your agency is ticking the boxes just so you spend more money with them.

The 3D brochure made me download a plugin and crashed Chrome. I had to change browser, disable my pop-up blocker and wait 5 minutes for the fucker to install. Clearly not a great user experience. So my expectation were high and after all this, I struggle to get the thing going and when it did I was confronted with a straight road full of cones and I had to slide the car left to right...you know what Citroen, you are giving a bad name to AR, this is shit and you just wasted your money, go and shoot your digital agency.

The "are you the one?" competition prize is to have the chance to drive the car for a year? come on, give the car away, what are you going to do with it after? if I win I would trash it on the last day. Ok so it's an online competition but you want my address and my phone number, why you are going to spam me?

At least they moderate the entries (will put my cock picture away) but only just over 300 so far that's a lot of money spend for not a lot of result. I really hope you have a TV add or offline campaign if not go and shoot your planners. I am not even reviewing the competition it's the classic upload and vote trick, badly implemented.

Actually I should stop suggesting to shoot agency people to be fair some morons actually signed this off. So who ever you are I think it's time to get into one of your lovely car without seatbelt and head for a wall.

http://www.ds3.citroen.com/

BBC: The Virtual Revolution

Well done the BBC for this great documentary about 20 years of the web. What's interesting here is the way they are trying to bring a new way to navigate what is no more than a big DVD. http://www.bbc.co.uk/virtualrevolution/3dexplorer_start.shtml

Mc Donald Avatar

Am sure the people from Pandora would hate the idea of Mc Donald but that's another story all together. Can't be bother to check it out just watch the demo to see what you have to do. Installing a plugging and printing is always a barrier to entry but as the film is so popular they are getting away with it. The mini "found the hidden objects" game is pretty poor but the VR site will get the fans exited even if you end up looking at the mini-map more than the main screen.
http://avatar.mcdonalds.com/PandoraRovr/en-us/Default.aspx

Lego Click

At the heart of it, it's only an interesting way to display some content but not a practical one. It does won you over with the "remove" animation and it's nice to see the slide share mechanic implemented in this way. It's a shame you can not submit anything to it. The iphone app is worth trying. http://www.legoclick.com

Verbatim Monster

You not really creating a monster but you can have fun watching it fight. If you are in that kind of thing I would recommend downloading http://www.bbc.co.uk/cbbc/bamzooki/zookkit/ because to be number one you would have to go over 100.000 fights, I mean honestly who as the time?. I do admire the work done on this site and by looking at the number of robots it's seem an extremely popular site. Will you think Verbatim next time you are in the shop? I am not sure... http://www.verbatim.jp/senshuken/

Christmas Nokia

This look really lovely isn't it? Well it is but once you past the cuteness you will realised that there is only 3 sections. I would i love to see some Easter eggs and interactions. http://www.christmas.nokia.co.uk

Starbucks Love Project

Nothing new in this campaign but the execution is slick. I am glad that the money I spend on overprice coffee now and again helped build this site. Good use of Papervison. http://www.starbucksloveproject.com

Skinny Cow Oh yes you can

Facebook connect is great but it's stopping really creativity and now more and more apps are simply a mini site embedded inside a fan page. The classic confession mechanic is back in force with this one but the use or Papervison make it better. Idea 2, execution 8. The "Cowculator" is pointless after one use and the "Collectable cow" is a list of external links. http://www.facebook.com/skinnycowuk?v=app_6009294086

yorkshiretea

Not sure how much Yorkshire Tea drinkers are web addicts or will get the joke, but you have to admire them for trying to be different, come on you can even buy the LP. The AR is simple but managed to be interesting by using the product even if I don't think people are going to actually buy it to try. Perhaps a remix competition could have been thrown in the mix. http://www.yorkshiretea.co.uk/#/johns_cuppa/

rubberduckzilla

Is this is clever marketing campaign or something that is far to out there for the audience to get? in the spirit of Banzai and probably Tango the campaign tries to appeal to a cooler audience. Sadly even if you give away thousand of branded rubber ducks this will not work as for a start the image of a rubber duck (even bad one) is over used and the AR games are fun for the first 30s and then frustrating. With no real viral element and, let's face it, a bad creative direction I don't think Oasis is going to increase its market share. This campaign is not for the male, just about for the women, the kids will love it but they drink Coke when their parents are not watching. http://www.rubberduckzilla.com/

therelapse

A really interesting use of AR, where the user can actually interact with the virtual model. Sadly it seems that the user are impatient, can't draw or missed the marker pens option as the gallery is full on unfinished entries. This is nevertheless a more engaging proposition for AR then the usual point and see. http://www.therelapse.co.uk/3dartcomp/

valentines.thewarehouse.co.nz

A great Valentine site for the geeks, great use of augmented reality, the fact that this ties in with an offline event is a great PR stunt. 2 issues here: they should let you download a PDF of the add so you don't have to buy the paper and you should technically leave your computer alone on Valentine day if you actually want to spend some quality time with your partner. http://valentines.thewarehouse.co.nz/