Alzheimer Day 2012

Am not sure how many people are actually going to do this as it required the user to be comfortable installing  the plugin and using Chrome. So the audience is limited; it's a good idea but probably won't go viral due to these restrictions.

They also probably forgot (see what I have done here) that the 21st is Peace One Day and that the PR machine will focus on this even instead.

https://chrome.google.com/webstore/detail/olibmfkodmmmoimoiemiabfnpcebgjcf

Twitter Cancer Visualization

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Breast Fest

As much as I think the musical number is a bit over the top and it looks like it didn't go all OK GO with the dance, the creative is spot on. Should have added a massive share functionality and recreate this in a Facebook tab.

http://www.breastfestfilmfest.com/splashpage.shtml

The offline initiative is maybe too targeted at a small audience but it does try to do something different for sure.

http://www.breastfestfilmfest.com/

I breastfeed because...

A simple campaign that encourage user interaction as comments or Tweets are worth a £1 and video upload £5 and it's all for a good cause. The site design is simple and the branding kept to a minimum but clear enough for people that are interest to explore the Améda main site.

http://www.ibreastfeedbecause.ameda.com/

Having MS

It's always hard for public campaign to have decent funding, this one was probably on a budget but they are making the most of it and the small games are simple but help understand what sufferers are going through, try the movement I for example. http://havingms.com

Labour: Vote NHS

Strong data can be a valuable tools for any campaign and this site is no exception but it would have been better to go further and have at least the results by counties. I spoke from experience and it's true that the NHS did a wonderful and fast job for a relative of mine. Shame the Labour government are high-jacking this for their cause. http://www.votenhs.com/

talktofrank.com/cannabis.aspx

Trying to recreate the experience of smoking a split is an interesting proposition, it would have been better to have done a Smack My Bitch Up but I am pretty sure the budget was low as this is a charity, so well done for giving it a go... http://www.talktofrank.com/cannabis.aspx

fastnasaldelivery

Saw a full add page on the paper for this, as the design of this site evolved from the usual scam you get in your email? Sadly not and the animation on how the product work is a classic. It would be a challenge to take on a product like this and create a digital strategy for it, any taker? Surely a bit of Papervison would make this so much more existinghttp://www.fastnasaldelivery.com

superhero-me.co.uk

The NHS has not money so this is perhaps the reason behind this horrible viral but I will not shoot them down as at least they are trying to gain awareness to a good cause. I have registered as a donor as I lost my donor card a few years back but I am not sure if someone that never though of it will respond to this at all. http://www.superhero-me.co.uk/

dont-miss-out.co.uk

During the festival season everyone wants to jump on the bang wagon and Pro Plus might have a case as the kids do not want to miss one minute of fun (personally I think the kids might use something else than Pro Plus but that's a different story). The site is really basic and concentrate around one music game. The video change depending on your score, I found it a bit long but it is in line with the campaign and does the job well, it's just not that original but the music save it a bit. A simple campaign that I am sure will make the client happy but will be forgotten once the festival is over. http://www.dont-miss-out.co.uk

drugfucked.tht.org.uk

Ok it's a site for gay men but as it been build by gay men? I am not the target audience but isn't the disco too stereotypical?. There are some explanation about the drugs but not about the medicines, shame. The site is content heavy and this is a good thing as I am sure if you need this site you might want a lot of info. Dean's story could have been told via a video that could have been posted on video sharing sites. Perhaps the next step would be to propose a 24/7 MSN Messenger service? http://drugfucked.tht.org.uk/

testyourbreath.ca

Funny? Perhaps for some but what a shame the only interaction here is to click on 'Try again'. The idea to blow in your microphone was a good one but they could have done so much more especially as this is classic 'send to a friend' material. No widget, no info on the product, nothing.... http://www.testyourbreath.ca/

oooooouch.com

I assume this is for a suncream but as much as the URL is great and the site viral, the lack of product info make it pointless. I would also have done a male version and made sure you could email your song to your friends or make it available on the site. Burnthoveen rules http://www.oooooouch.com/

nicorette.co.uk/FreshFruitFreedom/

Nicorette are not cigarettes, they might help with the craving but you don't get the kick or the pleasure that smoking provide. This site is the same, it tries to be gettheglass.com but end up just being a pale imitation. If you never experimented getheglass.com then the site still failed with rubbish mini-games and no much more to get the message across. http://nicorette.co.uk/FreshFruitFreedom/