You have to give it to the people that sold this idea to the client. From an user point of view asking people to share to get extra point is wrong in my view, but am a purist, and judging by the Tweets people are actually doing it. it's a sad day for social media and a great win for the client.
At least you don't have to stay on the site to see if you have won.
The design is a bit shit and should have been worked on to give panache to an actual clever idea.
http://www.flushoffortune.com/
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