EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Innocent: January campaign

Multiple URL to share and have 30s of fun, it's not going to win awards but for 2 days max of coding it's a good way to keep your audience engaged.

http://checkup.innocentdrinks.co.uk/#dot-of-positivity

http://checkup.innocentdrinks.co.uk/#get-buns-of-steel

http://checkup.innocentdrinks.co.uk/#take-our-jan-check-up

http://checkup.innocentdrinks.co.uk/#click-yourself-happy

Durex: Make it slide

Good partnership with Dailymotion and an simple game to introduce the lube concept. It's not revolutionary but it does the job well (use the product to make it easier) and the videos refer to the fragrances available. It's PG rating but than again you don't want to panic your audience in trying out a new product like this one.

I would have had at least one video that start with man for the female audience.

http://www.dailymotion.com/sas/durexplay

Resident Evil 6: Shared Nightmare

Am not sure if Take This Lollipop 2 will be made, so this was the time for Capcom to raise the game. Sadly we have a really simple FB integration, seen so many time before.

Their Twitter campaign  https://twitter.com/WeskerSon seems to be targeted at PR only, I have asked for a package, let's hope I get one.

http://eleos.nohopeleft.com/ is another angle on the campaign and could have been interesting, sadly the site looks too amateurish to maintain attention.

But the "Last Goodbye" idea should work as it play perfectly with the FB audience,  https://www.facebook.com/residentevil/app_181688471962353 , a better way would have been to link this to the user status message to freak out their friends.

https://www.facebook.com/residentevil/app_133606656784236

Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/

Uniqlo: Lucky Cube

I always love Uniqlo's campaigns but this one is disappointing. There is no interaction, no interesting technique, no real craftsmanship. This is a pure game of chance, with a video that repeat itself, with the same consolation prize and most annoyingly pushing people to do Facebook connect.

Yes it's cute because there is a cat, a famous one too http://www.youtube.com/user/mugumogu but this is also a weakness of the creative team in my eyes. This would have been perfect as a FB competition for the fan but not as a launch piece for the SF store.

http://www.uniqlo.com/luckycube/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

25 Years Ubi

A really hard game but who care? it's fun even if not original. A good initiative from Ubi to give some limelight to his studios and the execution is polished.

http://25years.ubi.com/minigame/flash/

Signed Finds

How to help people visit a charity store? simply put a signed T-shirt of a cool artist and hide it. It make sense and it's a nice way to bring in a young audience.

https://www.facebook.com/signedfinds?sk=app_222077057836752

Just Dance 3: Autodance

A bit like Songify in a way but for videos. The kids will love it for sure!

http://www.youtube.com/JD3Autodance

Androp

Lots of references to Ico and Zelda in this beautiful, if basic, game. The letters changing challenge make the game worth playing to the end and encourage sharing.

http://www.androp.jp/bell/

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Lego: Builder of Infinity

The longest Jump'n'run game in the world made entirely of user submitted levels and most impressively designed to work in a banner space. Simple, engaging and old school...

http://www.buildersofinfinity.com

Sexy finger

I would imagine that the creative got some of their inspiration from http://www.youtube.com/watch?v=Rd27L4RDD94, this is not a bad thing as the viral clip is actually pretty good.

As for the site, the game is classic but the illustration makes up for that. Nice to see an Android application too.

http://www.sexyfingers.org/#/fr/sexy-finger

The Rise and Fall of Esteban

Probably inspired by http://www.youtube.com/watch?v=FVq0HdiM-Ok



The game in itself is pretty average base on the classic, see how far you can go and it's a shame because even the prizes did not encourage me to try it over and over. Still it's interesting to see that some money as been put in creating an Android and iphone version of it.

http://apps.facebook.com/dipdesperado/

Mini: Mini map

You could be picky and say that it would be better in full screen, that you can drive in building but all this doesn't matter as the concept and tech are strong enough for you to enjoy this over and over again...

The race part is amazing even if you hand up not finding players, still grab a friend and have fun...

http://apps.facebook.com/minimaps/

Heineken Star Player

Brilliant integration of live event and digital offering, play on Facebook or on your mobile. Worldwide offering, some badges and  the ability to create personalized leagues, it's all covered for maximum pick-up.

As always the question is: does this stop you enjoying the game or does this add to the experience?

http://apps.facebook.com/heinekenstarplayer/
http://itunes.apple.com/gb/app/heineken-star-player/id430931117?mt=8#

World's Biggest Pac-Man

IE9 actually managed to be cool this time with this association with Namco.

Just go and play!

http://worldsbiggestpacman.com/