Three: The Pony Mixer

The impressive part about this campaign is that it works on all platforms, the least impressive part is that it's hardly a mixer as such but more a selection process that let you view pre-rendered clips.

Nevertheless it seems that the internet is loving this campaign with a decent amount of Tweets about it.

http://www.youtube.com/user/three/theponymixer

Nokia: Inshootables

A one time only experience, so they made sure the experience was fun and short. 1m25 to play and then a bit more to see how the Nokia camera can help.

Nice use of the characters to display the phone selling points too but they missed the trick of having a special offer on the phones instead of redirecting people to another site.

http://www.inshootables.fr/

Nokia: Gotham City

I haven't got a clue what Nokia and Batman have in common, I don't really see Batman relying on a smart phone for his day day-to-day business. What's even more frustrating is that I have to use Facebook connect and Like Nokia to get started. The clues are on the Nokia Facebook page so there is no need to push people to do so.

Nevertheless this is a great use of Nokia own map tech and it's impressive. Sadly, like most people, I will probably stick with Google Map as the 3D is actually still only restricted to major cities.

http://www.nokiaconnects.com/exploregothamcity/

Brandon Generator

I use Chrome but switched to Explorer 9 to see this site because I already have it installed, not sure if a punter would download it for the sake of a site that you know nothing about to start with.

The films are well produced but at 7 minutes each you really hope your audience is ready to spend that much time with you and not simply use the skip button.

You can leave a Skype or mobile message to Brandon and the Social media links are introduce simply and not push in your face but considering the amount of posters and ads for this site, just over 1,500 followers on Twitter and 2,000 on FB must be a disappointment.

The site asked too much UGC in my opinion, people are still in the frame of mind being entertained and considering this is a site for Explorer 9,  I would assume you want to make it as easy for people to do stuff and learn about the product as to be honest I haven't see anything major in the site that exited me about IE9, this ads works better than the site in my opinion http://www.youtube.com/watch?v=vOP9W9zQ_do

Episode 3 interactions are the same as episode one, I wanted something new, I didn't get it, I turned off.

The making-off is actually the best thing about it http://www.brandongenerator.com/behind-the-scenes as you actually understand what they really want to do and what messages they were trying to convey to the audience (it's an HTML5 experience - they should have shouted about it).

Too much thinking, the creative team got stuck into their dreams and Microsoft add the money to make it happen, shame...

http://www.brandongenerator.com

P.S: Also make sure it doesn't crash

Samsung: Unleash your Fingers

From the viral videos to the website; they could not go wrong, using the most famous "Finger Tutting"  (I still think this is a shit name to describe this activity) artist on the globe and Justice for the soundtrack.

The website is slick with everything that you hope for to learn and remix and create videos to spread the message even further. Doesn't innovate but do the job really well.



http://www.unleashyourfingers.com

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Heineken: Fever Keeper

Let's forget how bad is the design of the Facebook page and concentrate on the idea. Hide all the Champions League content from your browser so you can enjoy the game later.

Great idea, good PR but I don't think people will use it more than once and for 5 minutes as it does hide indeed everything.

https://apps.facebook.com/keepitlegendary/

Orange Phone Fund

I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.

The design is slick, the interface simple what more can someone want?

Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.

It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.

Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...

Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.

http://phonefund.orange.co.uk/

Samsung: Project Teamwork

So basically you set-up some events and you try loosely to connected it to the products by including it in some shots. I supposed it's branded content but why would I choose the phone after watching these, I still don't know.

http://www.espn.co.uk/database/projectteamwork/

Nokia: the amazing calls

I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.

http://www.the-amazing-calls.fr/

Galaxi S II Space Ballon

Your message in space and live!

Brilliant use of tech and a nice one long page website design. The fact that you can download your image is nice too.

http://space-balloon.net/index.html

The Rise and Fall of Esteban

Probably inspired by http://www.youtube.com/watch?v=FVq0HdiM-Ok



The game in itself is pretty average base on the classic, see how far you can go and it's a shame because even the prizes did not encourage me to try it over and over. Still it's interesting to see that some money as been put in creating an Android and iphone version of it.

http://apps.facebook.com/dipdesperado/

Predit a chick

it's fun, it's silly, it's live...what more do you want?

http://thefeed.orange.co.uk/2011/4/11/predict-chick/

Galaxy Player 50

One page, a lot of YouTube videos and a few bugs in Chrome. Do you really see yourself as one of these stereotype? Perhaps you have to be American to get the humour.

http://www.samsung.com/galaxyplayer50/

Ballonacy V2

Updated and upgraded the campaign is clearly smother this time, you can even push message to people visiting your site, an app is coming soon and the now trendy "badges" mechanic is in place. The attention to details is impressive.

http://www.playballoonacy.com/

Live and Lost

The idea of getting back from a location using only one device is not new but the mix with singers is a nice twist, but we had the "living room" roadshow before.

I am sure there is a team behind just in case, but still it's fun and the fans love it. Good incentive to "Like" the Facebook page.

I still have a trouble with Facebook app campaign and the refresh every time you change section.

http://www.facebook.com/BlackBerryUK?v=app_135113903205559

Samsung Galaxys

The site is really nicely designed but it's sadly not original as he combine 2 technique used many times before; mainly in Carousel  (video scrubbing - timeline) and in the Nagi Noda video (You have to watch this one, trust me!)

But am sure the client is happy!

http://galaxys.samsungmobile.com/

Where's my welly?

Simple, on brand, on target and encouraging repeat visit, what more can you ask?

http://glastonbury.orange.co.uk/wheresmywelly/

IS Parade

It's a reap of the Mii parade but hey still fun...and I really like the fact you can also use keyword and not just Twitter ID.

http://isparade.jp/

Make sure you check the site for the phone too as this also use your Twitter account to generate a great creative experience.