Three: The Pony Mixer

The impressive part about this campaign is that it works on all platforms, the least impressive part is that it's hardly a mixer as such but more a selection process that let you view pre-rendered clips.

Nevertheless it seems that the internet is loving this campaign with a decent amount of Tweets about it.

http://www.youtube.com/user/three/theponymixer

Budweiser: Red Light

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

Durex: SOS Condoms

The joke isn't new but the execution feels fresh with the inclusion of a real time app and a response team. The Facebook page has only just over 1,500 Likes and the voting is pretty low.

They need to show the service in action, to show this is a real and happening. Photos / videos, live updates of condoms delivered because at the moment this looks like a fake stunt.

http://sos-condoms.com/

Grab the app here:
https://itunes.apple.com/us/app/sos-condoms/id580236407

Diesel: Days to live

I would have been more impressed if some of the "calculation" would have been made using some social elements like: number of friends you have, the number of dangerous places you have checked in, what music you listen to...

As it's stand this is a nicely done paper test and why would you want to download the app is beyond me...

Is this going to help sell Diesel's watches? I doubt it...

http://www.diesel.com/daystolive/

Puma Social Cards

Everyone must have been exited about this one as it follow the trends of using Intagram on a night out and add a bit of fun and social on top of it. Sadly this is also the downfall of it: If you already use Instagram you are not going to switch to another app.

See above: a search for Any Time / Paris / Any teammate return 2 results. 

http://socialcards.puma.com/

Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6

Parche Poderoso

Untitled from DDB Colombia on Vimeo.

I know that Sharp is running a global fan stats http://www.sharpfanlabs.com but I found this little app more personal.

http://itunes.apple.com/gb/app/parche-poderoso/id522106857?mt=8

50 Problems in 50 Days

Not so much of a campaigns but so many ideas are packed on this site that it's worth mentioning here.

http://50problems50days.com

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Uniqlo: Alarm Clock

Love the concept but will it actually wake you? Just by listening to the sample music I wanted to throw a brick at my screen but maybe this is not my kind of music...

http://www.uniqlo.com/wakeup/en/pc/

Heineken: Fever Keeper

Let's forget how bad is the design of the Facebook page and concentrate on the idea. Hide all the Champions League content from your browser so you can enjoy the game later.

Great idea, good PR but I don't think people will use it more than once and for 5 minutes as it does hide indeed everything.

https://apps.facebook.com/keepitlegendary/

BBC iplayer

Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities

https://apps.facebook.com/bbciplayerapp/

Take Them to School

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

Action Movie FX

Considering this is to mainly promote the new "Mission: Impossible", it's a bit cheeky to have some adds on that need to be purchased. Nevertheless the kids, and a few grown up, will like this app for 5 minutes at least. On brand, on target...

http://itunes.apple.com/us/app/action-movie-fx/id489321253?mt=8&ls=1

KLM Passport

Perfect for an audience that can not be bother with Path, for the digital people out there there are other apps that can do this better. Still a good move as they say: making it the ideal way to pass the time on your flight home.

http://itunes.apple.com/us/app/klm-passport/id485279658

Axe Auto Romeo

Am not sure if people are actually going to use the app but it doesn't matter, this is money well spend and perfectly on brand.

http://axeautoromeo.com/

Beetle

Oh yea, reinventing the use of the scroll bar, this site is smart, beautifully designed and make the point that the new Beetle has been reinvented for the digital age. I sadly could not control the page via my iphone, shame as would I love to see this working.

http://www.beetle.de/full/

Justin Bieber Someday

Before you laugh and start the jokes about the perfume smelling like under age girls on heat, the idea of being able to share charm via Bieber Bump (insert joke here) is pretty sweet and ideal for his target market.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=437276908&mt=8