Ikea: Domestic Policy

Reactive campaigns based on the current political campaign, is it working? it's sadly a bit bland for me, it lack some animations, Easter eggs and some live content as it would be good, for example, to have the photo of the "bigoted" woman in Gordon Brown kitchen.

http://www.thekitchen.ikea.co.uk/domestic-policy/election.html

Charmin Enjoy the Go

Please, please this has to stop. Some campaigns are so crap they are funny but this is shit (see what I did there? no clever I know, sorry). Perhaps we could write about the rise of reality TV, the influence of the 15 minutes of fame in our society, the effect of the global recession and the lack of real aspiration for the new generation and try to make sense on how this campaign came about. Or why the ambassadors are so PC: one gay, one black, one actor, one mum and most of them have stage experience. Fair play to them they have it all, Twitter, Blog, flickr, Facebook, YouTube it's all covered. Please do watch the YouTube channel it's worth it. I also liked the http://www.charminleaveyourmark.com idea, a live streaming of a toilet wall, shame is was not working for me. To be honest this toilet duck campaign is actually more interesting.
http://www.charmin.com/en_US/enjoy-the-go/nyc-restrooms.php

crumpler.com.au

This site could have gone wrong as using a funky interface and flash for an E-commerce solution is always risky but they managed to pull it off. The site is practical and the navigation well integrated. The site demonstrate the fun aspect of the brand without trying to be funny (make sure you look around) and most of all it has an integrated checkout system. Perfect https://www.crumpler.com.au