Helpin

Proving that you can use existing services for a powerful campaign, here we have Pinterest connected to an Amazon whislist and that's it, job done.

Simple and elegant, the real task is now to let people know about it.

http://www.helpin.it/

Electrolux: Now you're cooking

Understanding your audience is worth more than anything else. They haven't spend a lot of money producing the films or taken the photos but they have spend a lot of time understanding what the food lovers like. They like beautiful imageries and Electrolux give them just that, even the classic quote image.

Add Tumblr and Pinterest and you start having a dialogue with your audience.

http://nowyourecooking.tumblr.com/

Unicef: Pinterest

On the surface hijacking Pinterest is a great way to get traction but Pinterest is mostly all about people makings list of desirable objects, inspiration photos and so on.

Where do you think someone is going to pin a badly photoshoped picture of a tap? They won't because they have to ask themselves the same question and because Pinterest isn't about broadcasting an opinion or a though. They should have look at what people are curating on the subject and give them similar content, copy included.

http://pinterest.com/AmiMusa/really-want-these/

BMI Pinterest Lottery

I admire BMI to be one of the first to use Pinterest as a promotional tool and the simple lottery idea is easy to understand for everyone. The trouble here is that Pinterest people are even more show off then on Facebook, so unlikely to repint something that isn't cool enough. This sort of competition work really well when a platform as reached critical mass and coupons mums are on it...  with just over 100 followers and around 12 repints on average this hasn't really work, let's hope they have some offline activities to drive traffic... 

http://pinterest.com/flybmi/