Amnesty International: Trial by timeline

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Faktum Hotels

A really simple point made with the use of great photography but they could have gone a bit further and add reviews and ratings as per the normal hotel site.

http://en.faktumhotels.com/

CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

MahiFX

I am certainly not the target audience and considering the fact that we are still in a recession, I found this campaign quite shocking. I am sure this was part of the PR idea and it certainly work but I prefer to refer you to  http://slaveryfootprint.org/ instead.

http://mahifx.com/

YouTube Town Hall

Simple concept that really push the debate out there. The results are worthless as the big guns will always have the votes but this should not matter, it's democracy in the digital age.

http://www.youtube.com/yttownhall

The Curfew

Am sure there is some tech reason why the screen display is limited but it would have been nice to play the game in full screen and can we make someone tell Adobe that green screen technique still look too obvious. A really slow start to the story might switch people off.

Nice tags video overlay, storyline seems interesting but I just feel this look a bit dated in terms of execution and gameplay.

http://www.thecurfewgame.com/

10 Downing Tweets

A bit of API work here to pull in the Tweets and generate some stats. Add this a bit of design work, a pool and some live voting and you got a great site that will help Twentysix getting some good PR. Sometime a bit of work on the side can be a good thing for an agency...

Does the digital active voters represent the real demography? I guess we will only know on the night...

http://www.10downingtweets.co.uk

Voterpower

Take http://www.theyworkforyou.com/ API and NEF information, had a bit of time and get The Gardian involved and you get simple but effective site regarding the UK political landscape.

http://www.voterpower.org.uk/

Ikea: Domestic Policy

Reactive campaigns based on the current political campaign, is it working? it's sadly a bit bland for me, it lack some animations, Easter eggs and some live content as it would be good, for example, to have the photo of the "bigoted" woman in Gordon Brown kitchen.

http://www.thekitchen.ikea.co.uk/domestic-policy/election.html

Slapometer

Remember slap the monkey? then you will appreciate this website, it's a simple, interesting and rewarding proposition on the mood of the nation and am sure will be pick-up by PR. Isn't the web wonderful?

http://www.slapometer.com/

Change we see

Good article in Wired this month about Cameron digital team. With the election approaching it's interesting to see more focused campaign sites, one message, one idea, one call to action. It helps growing the database of supporter and it's easy for people to get involved. This one I don't get, you upload photo of what? success stories? surely Labour should know what they have done for the country and how they spend our money? Personally I want to upload photos of the estate near me where things got worse or the park that is now a gathering of hoods and junkies but am afraid they might be rejected. They do have a YouTube account too http://www.youtube.com/user/theuklabourparty, http://www.changewesee.com/

Amnesty: Demand Dignity

Again an old site but it shows the constrains of designing sites for European and Arabic languages. Try it yourself (they could have done more).

It's a shame that the form to enter your "voice" is so long, it kills the call to action spontaneity and I don't see who is going to SMS to the site?

There is also no reason why the site still show a beta message (data left from testing?) since the campaign is finished. I know charity haven't got a lot of money but if you are the agency doing the job, you should finished it and try to get you money back with PR.

The nice idea behind all this is that people could comment on the "voices", connect to people or be connected via people. The reality of it, for this sort of campaign, no one does, as seen by the 0 comments and 0 connection on most post.

The mission section, which is hard to find, has various level of content but is actually the best part of the site with some great voice blogs. I would have pushed the visibility of this content.

But the campaign worked, with over 50,000 voices raise, I am sure they could have had more if they have fixed some navigation and design issues. Sadly doesn't looks like the site has a "exit strategy" (cringe).

http://demanddignity.amnesty.org/

Labour: Vote NHS

Strong data can be a valuable tools for any campaign and this site is no exception but it would have been better to go further and have at least the results by counties. I spoke from experience and it's true that the NHS did a wonderful and fast job for a relative of mine. Shame the Labour government are high-jacking this for their cause. http://www.votenhs.com/

Don't Write Me Off

A simple site to reach as many as people possible. Clear call to action, good films and the important email your MP functionality. Facebook, Twitter, blog, transcripts it's all there, so what's missing? perhaps a viral that is a bit more emotional as the problem with these type of campaigns is that if you don't live it you would not understanding it. A simple MP3 recording to a job center could do it...http://www.dontwritemeoff.org.uk

My Conservatives

I did not want to sign up as I do not want to be on any political list, so I leave it to you, dear readers, to make the choice to visit this site or not but it seems the conservatives are trying to do an Obama by using digital as their main activities tools. Good on them, it's the way forward these days to win an election. http://www.myconservatives.com

thesoundadviceproject.com

I think the idea is really interesting as something virtual and binary is made into a real 3d object. Of course you can use it for any sentence and you could be wearing a bracelet with "I know you have a small one" for your next client meeting as a personal joke. They should have spend more time on the design and show us some people wearing the creations and the lovely box the bracelet is delivered in to get people exited about the product. Things like that are important when you want people to act on impulse. Let's hope they update the sitehttp://www.thesoundadviceproject.com/

overlordlist.co.uk

The idea to ask the nation to sponsor WWII veterans is a noble one and you should read the story behind the site. The problem is about the execution, they should have forgotten about the Flash and concentrated on the content. People like to give to a human, not a name, there is no feeling, no empathy when you are filling out your form. Each veteran should have a photo and a brief synopsis about them and if it brings a tear to the eye even better. I would like to congratulate the people behind this initiative and we should help them (after all the Net was born because of the WWII), but in this time of recession they should employ every tricks in the book to get notice. I would put every veterans profile on Facebook, create a group and a sponsoring widget. Get some veterans to talk about their experience in the war and upload to YouTube and carry on the PR throughout the local papers and news channel. A fake Twitter from the Tranchée would be really interesting to follow.http://overlordlist.co.uk/

refresheverything.com

You can blame people jumping on the Obama effect but Pepsi does it in a good way by letting the user speak and still managed to plug their stars and products. By using YouTube and Tumblr they are being clever as these make them the corporation that organise a voice for the nation. It's all about democracy right? http://refresheverything.com

obama100days.amnesty.org

No rest for Obama as Amnesty is on the offensive. The video is poorly made and the site looks like a rush job but is available in 4 main languages. It's another petition site from AI but you can not blame them for been dedicated to the causes they defend. http://obama100days.amnesty.org/

dirtypig.org

I wanted so much to see something good coming from and organisation that is trying to deal with something that most teenager don't care about, after all, against drug, alcohol, pregnancy and aids, dropping litter is hardly a first priority. The intro is terrible, the scripting is terrible and the only thing you can do is email to a friend. This should have been a mobile application. http://www.dirtypig.org