Am not sure how many people are actually going to do this as it required the user to be comfortable installing the plugin and using Chrome. So the audience is limited; it's a good idea but probably won't go viral due to these restrictions.
They also probably forgot (see what I have done here) that the 21st is Peace One Day and that the PR machine will focus on this even instead.
https://chrome.google.com/webstore/detail/olibmfkodmmmoimoiemiabfnpcebgjcf
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