You Are blind

Simply crafted and a good use of webcam technology, but I have an issue with the story.

Too graphic, too dramatic, I think the point could have been made without the shock factor. Nevertheless it's a nice experience that make you think.

http://www.youareblind.com

Axe: Hot Angles

Understand your audience and use country insight and you get the perfect campaign. The fact the Japanese men are obsessed with young girls panties is perfect for this campaign and thinking about it probably perfect for most of the world. Good use of webcam technology.

http://www.axeeffect.jp/dry/

Skype Humoticon

I actually fell for it and though I could actually create my own emoticons for Skype, instead I get a .Gif that I am supposed to share and be grateful for.  http://3fr.ms/  or  http://gifninja.com/ have been helping us doing that for years without forgetting all the new apps out there.

The gallery is full of copyrighted material or static picture, hardly amazing stuff.

So I don't get it, I don't get why should I share this or even or I could actually use my humoticon more than once.

Also the call to action link takes you to the Skype website and not on the Skype app on Facebook, surely if you want people to try out your product make them use it on the platform you have a deal with and where people have friends. Then if they like it they might try the full product.

https://apps.facebook.com/humoticons/

Sprawl2

Am sorry Arcade Fire but this is pretentious shit. As much as the front page is a dry run test for the webcam, the response is poor in the actual experience.  Am sure there is a lot of tech behind this and as much as I love the tentative at doing something as cool as http://goo.gl/IFgm9 it sadly fell flat when using that effect in the video. The song is also too long for anyone to care moving their hands or doing the same repetitive gesture with the mouse as the interaction is more miss than hit.

http://www.sprawl2.com/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

Evian: Let's baby dance

Let's not forget the original dancing baby! nevertheless this is perfect for the audience as he doesn't required anything else than being in front of your webcam and do a bit of 3 frames of me. They are doing 4 just to be on the legal site am sure. Sadly a catchy tune and hey presto everyone is a winner...genius really...

http://www.letsbabydance.evian.com/

Predit a chick

it's fun, it's silly, it's live...what more do you want?

http://thefeed.orange.co.uk/2011/4/11/predict-chick/

VW Ski Team

Am a sucker for live stuff, so even if really there is nothing major to see, I still think this is awesome when the camera actually work.

hhttp://www.vwskiteam.se/en/#

Motowaganari

,

Not a campaign as such but a fun way to play with your webcam to get immerse in the content.

http://www.motowaganari.com/directingshadows/

Sour Mirror

Taking content from Twitter, Facebook and your Webcam (you might have to wait a little while if you are using all these options) the video take you on a digital journey.

If the execution is not as emotionality charged as The Wilderness, the execution is fun enough for you to stick around.

http://sour-mirror.jp/

The Booty Reader

A different approach to use a webcam, quick, funny and probably useful. Shame there is no vouchers to drive people to print and visit the store. It would have been good to see the all collection without having to select different cards.

 http://www.bootyreader.com/

Milky Bar

 The execution is poor and the face recognition is dodgy but all this doesn't matter as the campaign let adult relive their childhood and let them sing an iconic advertising tune. Usual Facebook like button and share function are here.

http://milkybar.co.uk/

Axe: Dirty Morning Test

Axe does usually good campaign but this is cheap and not funny am afraid, I was really really disappointed with it. What would be better would be that once your friends are pranked a Twitter or Facebook message is posted for everyone to see the embarrassing video, so Facebook connect or Twitter OAuth would have been much better. So let's hope the next prank is better.

http://dirtymorningtest.com/

Friji: Soccerettes

I wasn't aware that Friji audience was so mature, I thought it was a kid drink, therefore the innuendo theme seems a bit misplace but then again I did not do a full market research, hopefully they have.

I have tried to get the AR working and after a few freeze I got a badly pixelated video. Using the product to trigger the AR is the way forward but using it for shit contain is the way backward.

As for the competition they at least use Facebook connect to make thing a bit easier but they might miss out a huge part of their audience.

http://www.frijj.co.uk/

French Connection: Chatroulette

Chatroulette (good video here) will probably stop being trendy by the end of month or evolved with a topic filtering system as the novelty of waving to strangers is now fading. Reactive marketing can be good and French Connection is not missing a trick, is £250 enough? how many dicks will you be expose for that price? http://manifesto.frenchconnection.com/2010/02/challenge-chat-roulette/

A Princesa e o Sapo

Simple design, simple interaction and a bit crap to be honest but the kids love it as you can send the video to your friends.
http://www.beijeosapo.com.br/

prioritymail

Could this be the way for AR? where AR actually become useful instead of just a gimmick? It get a bit of use to and doesn't really work if you have a lot of items to put in the box as you end up with a game of Jenga on your desk but let's not complain it's a great tool. What's next? AR to test breasts and penis enlargement? can't wait... https://www.prioritymail.com/simulator.asp

trueblood

Some interesting tests of interaction with your webcam, granted it's a lot like Eyetoy and the site is not sleek enough for my liking but it should be enough to get their audience exited. Try "You first kiss". http://fox.foxtv.it/trueblood/

the-unloader.com

Is it live? it's for you to decide...the result is still impressive as the interaction, even minimal with an external place is always a fascinating one. The viral potential with the possibility to download or share the film are good and the campaign theme does resonate with the target audience. http://the-unloader.com

axehaircrisisrelief.org/100girls/

Really clever clever way of integrating the product, message and experience in one. Obviously it's all based on the approval process as you can noticed after a while the loops but I probably stay on the site longer than an average user, still really entertaining and using the medium that is the net as is best (fake live footage, multiple feed, webcam). http://www.axehaircrisisrelief.org/100girls/