New Ikea store

Look! we are destroying all these lovely trees for you to buy them again in our store (but in a flat pack).

Fun but I still don't know when this store is actually going to be finish.

http://storeview.kampanj.ikea.se/

Ikea: Domestic Policy

Reactive campaigns based on the current political campaign, is it working? it's sadly a bit bland for me, it lack some animations, Easter eggs and some live content as it would be good, for example, to have the photo of the "bigoted" woman in Gordon Brown kitchen.

http://www.thekitchen.ikea.co.uk/domestic-policy/election.html

ikea.com/ms/en_GB/rooms_ideas/PS/index.html

Great stories, great animations, short enough to entertain and educate, that's all. As long as you don't expect interaction this works well as extended adverts and give you an insights to Ikea design ideas and managed to illustrate it's brand value really well. http://www.ikea.com/ms/en_GB/rooms_ideas/PS/index.html

funonthefloor.com

Sadly the URL doesn't live to the expectation but as much as the content is boring the site is actually useful is you are in that kind of things. Good store locator, calculator and lookbook. The design is pure DIY mag and fit perfectly and they have throw in the B celebrity for good measure. http://www.funonthefloor.com

kampanj.siemens-hushall.com/showroom/

The design is slick but the selection tool isn't. You can select with various criteria but I do not find it engaging considering that you can swap appliance later on in the main stage. I would have put more importance on the photography. Good use of sound but the loop is annoying. http://kampanj.siemens-hushall.com/showroom/

cantori.it

The navigation is confusing, start at the bottom, select in the middle and browse at the top but it does work better in full screen. The design is stylish (even if a bit to dark for a bright office monitor) and showcase the furniture nicely. The music does had to the atmosphere. http://www.cantori.it/