Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Take Them to School

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

Just Dance 3: Autodance

A bit like Songify in a way but for videos. The kids will love it for sure!

http://www.youtube.com/JD3Autodance

The Rise and Fall of Esteban

Probably inspired by http://www.youtube.com/watch?v=FVq0HdiM-Ok



The game in itself is pretty average base on the classic, see how far you can go and it's a shame because even the prizes did not encourage me to try it over and over. Still it's interesting to see that some money as been put in creating an Android and iphone version of it.

http://apps.facebook.com/dipdesperado/