Skype Humoticon

I actually fell for it and though I could actually create my own emoticons for Skype, instead I get a .Gif that I am supposed to share and be grateful for.  http://3fr.ms/  or  http://gifninja.com/ have been helping us doing that for years without forgetting all the new apps out there.

The gallery is full of copyrighted material or static picture, hardly amazing stuff.

So I don't get it, I don't get why should I share this or even or I could actually use my humoticon more than once.

Also the call to action link takes you to the Skype website and not on the Skype app on Facebook, surely if you want people to try out your product make them use it on the platform you have a deal with and where people have friends. Then if they like it they might try the full product.

https://apps.facebook.com/humoticons/

Lego: Builder of Infinity

The longest Jump'n'run game in the world made entirely of user submitted levels and most impressively designed to work in a banner space. Simple, engaging and old school...

http://www.buildersofinfinity.com

Edding Wall of Fame

I saw this executed a few years ago but as the tech move on things get really interesting. No only you see everything happening in real time but you can also comment on the fly, draw with fellow artist and of course share at your heart content.

It's good to see a campaign that is self-moderated to an extend, I have to admit I am not sure if I will remember the brand name but it did give me the desire to doodle more. I really hope they are going to use some of the content for the advertising.

I hope you like my dog...

http://wall-of-fame.com/1aL4iq

Beck's Label App

I hate, hate this trend that you have to "like" something on Facebook to actually interact with the brand. This is not good practise, ask them at the end of the experience so the user feel is in charge, don't force it.

The label editor is really basic and I am not even the winner will make it onto a bottle, now that would have been cool.

http://www.facebook.com/becksvier?v=app_141525105873341

Pizza Proverbs

Fun campaign that get your audience exited about your product. Simple, easy to implement and good content generation. Would have been great if you could have user Twitter to submit your proverb too but I guess that would have been a moderation nightmare.

http://www.pizzaproverbs.com/

Patrick The Incurable Optimist

Simple design for a great cause, I am afraid to say that the fact that Patrick will died makes the campaign. It's terrifying but it brings home the message and you can not get such a raw emotion trying to sell cans of fizzy drinks.

http://patricktheoptimist.org/

The Johnny Cash Project

What a great way for fan to say a farewell to a rock legend. Create a frame and be part of the official video. The tools and interface could do with a bit more work to improve the user experience.

The ability to replay how someone has done a frame is a great way for people to learn how to improve their own contribution and the ability to select the type of frames that are displayed make you want to watch the video over and over.

http://www.thejohnnycashproject.com/

Penguin: Speaking to the past

A lovely campaign that could have been better with the help of a cover generator. This would have pushed submission as not everyone is a designer or has the tools to produce a great cover. Nevertheless is good little idea that carry on the love for the brand.

http://speakingtothepast.com/

Lurpak: Bake Club

Reviving an old joke and making it fun and simple...perfect but could have been so much better if they had integrated Facebook connect!

http://www.bakeclub.co.uk/

McCafé

You would think McDonald would have at least given away some downloadable vouchers / coupons to try their coffee. I write coffee because let's face it, it's not because they are using "café" to be smart and sophisticated that the taste will suddenly change from the usual watering down piss that they serve in crap paper cup. The design is too compact and the drawing area is too small but it's nice to be able to replay the creation phase of the submission. But with no competition attached or share mechanic this campaign fell a bit short. A store locators would have been good and a "bring your used Starbucks cup and we will give you a free coffee" campaign would have been smarter.http://wakeuptowhatsnew.com/

Cheestring World Tour

Ok I can draw a vehicle and drive it for a long long time on some roads and then what? I played the first 2 countries but I do not see any of the proper sharing mechanic that could make this interesting. Sending a link to a leaderboard really doesn't do it and after all what's the point? nothing to win. It would have been better to push the car's registration sharing mechanic. Still I am sure the kids will have fun playing with it, remind me of locoroco.com. http://www.cheestrings.co.uk/worldtourgame/

Lego Click

At the heart of it, it's only an interesting way to display some content but not a practical one. It does won you over with the "remove" animation and it's nice to see the slide share mechanic implemented in this way. It's a shame you can not submit anything to it. The iphone app is worth trying. http://www.legoclick.com

Bitch Slap Movie

Looks like Russ Meyer still inspire directors. A few navigation problems (when using the gun or coming back from the gallery), I like their viral idea http://greenscreen.bitchslapmovie.com but it would have been better if you could embed a youTube videos automatically behind it, that would really have taking it to the next level. http://www.bitchslapmovie.com

W+K Calendar

A more creative approach to the now obligatory agencies Christmas offering, sadly for me I though the ideas presented so far were a bit flat or already been done. http://www.wkadventcalendar.com/

Big Kids Calendar

Next time I have a new job I will make sure there is a clause where I do not have to participate to some shit agency self promotion. I know it is for a good cause and all but please... http://www.bigkidscalendar.com/

Put on a panto

Beautifully animated web site for kids, easy to use and entertaining. Print everything and get going, I really love the practice session (iphone soundboard as a bonus!). I sadly don't think a lot of people will go through with it as the time required to do justice to the pantos is maybe too long for parents to dedicate themselves to it and I don't think a lot of parents will managed to set-up their laptop and speakers in the front room to make it all professional. Ideal for schools really. http://www.putonapanto.com

Instant Creative Solution (Live)

It's not a campaign but it's worth blogging about as I suspect it's one of this "wouldn't it be cool if we just do it", I am glad they did even if the punch line is a bit disappointing.http://instantcreativesolutions.com/

Litago

What's not to like in this classic competition of customising an object. The flash editing tools are excellent and the animation cute. Usual sharing suspects are in place too to promote your work. Give it a moo! My un-moderate entry can be found here http://tinyurl.com/yfntbx5, hopefully will be remove soon.http://www.litago.no/kampanjer/kunst/

Orange Rockcorps

This site looks simple in it's execution but if you start to think about all the techs involved you quickly realised the amount of work that went into making it. Pre-recording sounds from the 100's of volunteers, check, Facebook connect and call to action to recruits friends, check, pitch analyse on the fly, check, mobile integration, check, easy to use and perfect for sharing, check, off-line integration during gigs, check, best site to start this blog again, check. http://orangerockcorps.co.uk/soundoforangerockcorps/

rowntrees-randoms

They did not have to think too much to get the campaign idea but they are giving away sweets on Facebook, doing some simple virals and have a competition on myspace, so everything is covered. The wallpaper generator should have a random button and the game is pointless but there is a few more random things to come. http://www.rowntrees-randoms.co.uk