Helpin

Proving that you can use existing services for a powerful campaign, here we have Pinterest connected to an Amazon whislist and that's it, job done.

Simple and elegant, the real task is now to let people know about it.

http://www.helpin.it/

You'll never wear that again...

The idea is that you look at your old photos and decide the fashion faux pas so you can recycle your old clothes for charity. The problem? Facebook isn't that old so users might not have uploaded enough old pictures to be relevant.

The more interesting part is to go through your friends' photos instead to engage conversation and banter. That's the real beauty of the app. Simple and perfect...

https://www.facebook.com/stadsmissionen/app_322689507837678

Diesel: Days to live

I would have been more impressed if some of the "calculation" would have been made using some social elements like: number of friends you have, the number of dangerous places you have checked in, what music you listen to...

As it's stand this is a nicely done paper test and why would you want to download the app is beyond me...

Is this going to help sell Diesel's watches? I doubt it...

http://www.diesel.com/daystolive/

Hunter: Together Through Any Weather

Classic users submitted content competition asking people to upload photos based on a daily theme, this being on FB and with the love for Instagram people have at the moment this should do well.

Trouble is sometime the prize isn't existing enough, today it was all about fleece welly socks, am not the target audience so therefore am not interested.

http://goo.gl/vyYZX

Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/

Uniqlo: Lucky Cube

I always love Uniqlo's campaigns but this one is disappointing. There is no interaction, no interesting technique, no real craftsmanship. This is a pure game of chance, with a video that repeat itself, with the same consolation prize and most annoyingly pushing people to do Facebook connect.

Yes it's cute because there is a cat, a famous one too http://www.youtube.com/user/mugumogu but this is also a weakness of the creative team in my eyes. This would have been perfect as a FB competition for the fan but not as a launch piece for the SF store.

http://www.uniqlo.com/luckycube/

Puma Social Cards

Everyone must have been exited about this one as it follow the trends of using Intagram on a night out and add a bit of fun and social on top of it. Sadly this is also the downfall of it: If you already use Instagram you are not going to switch to another app.

See above: a search for Any Time / Paris / Any teammate return 2 results. 

http://socialcards.puma.com/

Prada: A Therapy

Whoa, I can't imagine how much this has cost and considering they have so far around 500,000 view on youtube am not sure if they have their money back yet. Still am sure they will generate enough PR to make up for it. But what a waste, I would have love to see at least a multi camera angles interactive experience with this one.

http://www.prada.com/en/a-therapy/backstage

Uniqlo: Alarm Clock

Love the concept but will it actually wake you? Just by listening to the sample music I wanted to throw a brick at my screen but maybe this is not my kind of music...

http://www.uniqlo.com/wakeup/en/pc/

Only: Because we can

Great video production, great tune and a lot of ideas stolen from Wranglers and ASOS'experiences.

The trouble here is that the interaction is not involving at all or surprising. Even if you do not interact the film will carry on regardless and the interaction is forced on you, no discovery, no playfulness and the most annoying thing no basket integration just a link to the shop.

As for the story, the tale of girls gone (mildly) wild as been done 100's of time.

http://www.onlybecausewecan.com/

Levis: #iamlevis

A really cheap campaign to produce but with with Instagram 13m+ users am sure they are onto a winner.

http://statigr.am/tag/iamlevis

Gap 1969

Really cool to start with and slowly stating to realized that it is really not practical to navigate. I click on myStream and got a blank page, no instruction, nothing. Lot of external links to confuse even more; if you are going to follow the new trend and start doing curration, aggregation and so on just make it clear because if not you are going to end up with a big portal that meant nothing.

http://www.gap1969.com/

Wrangler SSII collection

Another cool looking film that I am sure the girls will like. Brilliantly shoot and technically interesting to make sure everything is in sync. I actually missed the fact that you see what the character is wearing in the corners, why can you not click on these I really don't know.

Once the film is finish, nothing...come on Wranglers, don't you want to sell some products? don't you want to try and grab a few people details, get some fans at least? Or are you too cool for all that social shit?

Want something even cooler to watch and even more up his own arse? http://www.youtube.com/watch?v=KvOnRdMi4OM

http://www.wrangler-europe.com/blue-bell/

Uniqlooks

Facebook integration taken to the next level or just a place to found hot chicks and become a stalker?

Will be interesting to see once actual people post really rubbish photos of themselves.

http://uniqlooks.uniqlo.com

Mulberry Love Blossoms

I understand that the all point is that you don't know what you love one is going to get but hardly no-one is going to read about the artist behind this production so at least a preview of one seed would help converting people to use the service. Still, am sure it's going to be beautiful and considering that you can post anonymously, well use it to scare your boss or send one to the virgins in IT to make them feel better.

http://www.mulberry.com/loveblossoms

Levis Road Wear

Crystal clear pictures for the collection but shame there isn't a straight link to the store to buy.

The Zoom and pan works well so why am I not exited? Well because the protagonist are so good looking it hurt, the photos and videos are so posed and edited that any sense of this been actually a real road trip is gone.

The mapologue is interesting as there is a bit of incentive to visit a store but who still give users wallpapers?

http://www.levisroadwear.com/my/

Twitter Knitter

I love online / offline offering and this one is pretty sweet and actually useful, the live cam is actually essential here and makes for compulsive viewing.

http://www.twitterknitter.co.uk/

Ralph Lauren 4D

Web Mapping extravaganza hit the town and the catwalk.


The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.

John Lewis Harmony

I so wanted this to be live, shame...still at least you can select the track you want but it should last longer.
No link to the YouTube channel? crazy... I would have integrated all this...

http://www.johnlewisharmony.com/?/96dd324a

Earthkeepers Timberland

This site borrow from left right and centre and managed to deliver a cool experience. Even if short lived, still get your glasses on.

http://earthkeepers.timberland.com/