Justin Bieber Someday

Before you laugh and start the jokes about the perfume smelling like under age girls on heat, the idea of being able to share charm via Bieber Bump (insert joke here) is pretty sweet and ideal for his target market.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=437276908&mt=8

Converse: The Canvas Experience

This is really really cool but why is this not an online experience? 30s videos don't cut it these days, simple things like their app works much better.

http://www.youtube.com/user/converse

Nike Air Live Show

Nike + Castro: Nike Air Live Show_ english from Castro Innovation on Vimeo.

Of course it's not about keeping the trainer in the Air, it's about making it move up the ramp but the link with online is really impressive.

Axe Multiple Girlfriend App

Simple, on brand, on target, fun and viral...brilliant!

FA Cup Final 360

A record that is going to be hard to beat, the execution is simple, it's the concept that's a winner and the fact that you can tag your friend too is really smart.

http://wembley360.wembleystadium.com/

YouTube Town Hall

Simple concept that really push the debate out there. The results are worthless as the big guns will always have the votes but this should not matter, it's democracy in the digital age.

http://www.youtube.com/yttownhall

Range Rover: Being Henry

Highly polished interactive (well as much as possible) video, the hook is the reveal at the end when you realized that the path you have taken is in fact a way to customized your car.

Will you bother to do all the options possible or just do it twice?

http://www.helloevoque.com/beinghenry/en-gb/

Keep Your Head Up

Shit song and the interactivity is minimal but there is no lag in the streaming and if you are a fan you are going to go back and do it all over again. Vevo is slowly starting to get things right...

http://www.vevo.com/video-evolved/andy-grammer/keep-your-head

My Farm

Forget Farmville this is the real deal, spend £30 and be part of an active farm. Sponsorship taken to the next level and transparency on where you money goes. A simple and brave initiative.

http://www.my-farm.org.uk/

Heineken Star Player

Brilliant integration of live event and digital offering, play on Facebook or on your mobile. Worldwide offering, some badges and  the ability to create personalized leagues, it's all covered for maximum pick-up.

As always the question is: does this stop you enjoying the game or does this add to the experience?

http://apps.facebook.com/heinekenstarplayer/
http://itunes.apple.com/gb/app/heineken-star-player/id430931117?mt=8#

Fairtweets

Brilliant idea, that you just want to try and therefore more than likely to press the "Tweet it" button. A nice way to hijack a medium people use everyday without being intrusive, smart move from the brand.

I am not sure people will use the extensions provided but it's smart to have provided them. All in HTML 5, rock on...

http://www.fairtweets.com/

Mon minou tout doux

I like innuendo but this pussy joke is really poor and the site, song and video are not better.

I would have had more respect if they had use real actors or maybe a webcam function where you could do a virtual shaving of your private bits. Actually I want to build this now!

http://monminoutoutdoux.com/

Budweiser Ice Cold index

Shit website, reap off commercial, basic app and a nightmare for the bar staffs, still am sure this will be popular due to the free pint offering.

http://www.icecoldindex.ie/

Pepsi Social Vending

Posting this for the interface and idea even if they forgot a few things: No one is going to buy a drink for their friend and look like a fool in front of the machine. It only takes a few graffiti or well place stickers to make the machine out of action. The newsletter sign-up isn't impressing anyone and if I have to wait 2 minutes for my drink because some hipsters is monopolizing the machine by watching the corporate video than that's a terrible experience. Perhaps Pepsi forgot it was a drink machine to start with. 

What's next? fucking tweeter feed in my cereal box?