EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Twignature: Amnesty

As much as I can praise the use of Twitter to be relevant to today's audience I am wondering how far this can go as Twitter isn't still a global player, especially in countries where human right is still being ignored. Still 20k signature is a reasonable easy target to achieve with a bit of PR.

http://twignature.amnesty.ch/

Pepsi Sound Off

Maybe am too old, maybe I am not the target audience but this sort of initiative really annoy me.

The interface is terrible on PC, it's probably being designed to work on tablet so the audience can interact in real time with the Xfactor but for normal web use it's shit.

You have to admire them for building such platform and going on social, but this does 2 things, give content for all the teens that haven't got a clue how social media work and secondary it's open to abuse. You can abuse the system by writing offensives comments and you can view the profile and tweet to anyone...scary stuff.

I don't see a real strategy behind the site apart for trying to trend on Twitter without having to pay for it. The gamification is basic and I believe people are getting bore with it. Well at least it's free content, not like pheed.com

http://www.pepsisoundoff.com

Missile for peace

I am surprise this is actually an official campaign for Peace One Day. It's not a new idea, apart from the people on the ground no one is going to come back on the day and see the event live and on a more moral debate using a rocket isn't a smart move. I understand what they are trying to say and symbolised but it's not doing it for me, I can't wait to see what happen when they will parade the rocket in London

The video is boring (the more videos link is wrong), the photos are boring (the more photos link is wrong) and yes you can tweet with their # but even if they promote @missileforpeace there is no link on the page to follow it and therefore they have only 28 followers at the moment (more than half working at LB).

Please tell me you had 8h to come up with the idea, design, shoot, edit and code because if not you have no excuse.

http://www.missileforpeace.com/

Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/

Pfaff Tweet Race

What a shit name Pfaff is really and what a shit prize, you get a car but for 1 year only. Yes that's right, they give you the car and then they take it back...what sort of prize is that?

What do you need to do? well you need to get 2,500 new followers.
So you have now 2 options:
1. Wait for the news and create a funny account that doesn't clash with the T&C and go viral.
2. Screw your network by trying to follow as many people as you can, bots, spam, porn stars your name it, just do it, just screw your Twitter credential...

They don't even monitor their feed, shame on you

http://www.pfafftweetrace.com

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

Lufthansa: MySkyStatus

Not only this is a great tool for robbers so they now when you are away, it's also a great way for a brand to actually make something that is useful to everyone and are not precious about their product.

In fact the clever thing about it as that even if you are flying with another airline you will be exposed to Lufthansa branding anyway!

http://www.myskystatus.com

Orange Phone Fund

I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.

The design is slick, the interface simple what more can someone want?

Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.

It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.

Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...

Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.

http://phonefund.orange.co.uk/

Smart Open You Mind Twitter account

Brilliant use of a different approach in using the medium, it's smart indeed...

https://twitter.com/#!/smartArg

Justin Bieber 18th

Catch 22 this one, if you take the piss or are rude they are still recording it as a messages, therefore you are increasing their chance to be in the Guiness World Record Book. So actually a clever campaign as they know the fans will lap it up....

http://www.happybirthdayjustinbieber.com/

CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

Twitter Cancer Visualization

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Star Wars Podrace

I haven't got a clue how this is going to work but it's sure going to be interesting.

http://www.starwars.com/news/podrace_on_twitter.html

Christmas Spirit Tree

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Nokia: the amazing calls

I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.

http://www.the-amazing-calls.fr/

Sony Sound Premium

Using Twitter and Facebook as a way to animated this well crafted film. Nice and simple personalisation.

http://www.sony.jp/soundpremium/life/?id=t.dmxzir8j3d

Starved for attention

Beautiful HTML5 site that deliver powerful content. The donate your profile campaign is in fact basically an honest way to spam your account but it's presented in an emotional way so you feel like you have to do it.

http://www.starvedforattention.org/

Innocent: Tweet and Eat

Sound like a good plan but it looks like as they have run of of coupons the only things left are the lowers ones... The trouble here is that I don't know how many tweets are needed to reach the next level, so am not really tempted to do so and the promotion is only for the veg pots.

http://tweetandeat.innocentdrinks.co.uk/

Paranomal Activity

Tweet to see the film first in your town! love the concept and it seems that you can Tweet at your heart content so I am actually surprised that the numbers are really low.

Maybe it's because only big cities are playing, maybe it's because the marketing department only targeted the US to get the campaign going. London has just over 500 votes for example.

Maybe it's because the design of the site is terrible and not encouraging people to participate.

http://www.paranormalmovie.com/map/map.php#