Toyota: Shout Out

Check out http://thefeed.orange.co.uk/2010/10/4/singing-tweetagrams/ or http://thefeed.orange.co.uk/2011/6/6/summer/ or http://www.youtube.com/watch?v=e36gh6Zr8iM or http://www.youtube.com/watch?v=dOatud9o1SM... come on creative team, can't you come up with an original idea?

https://www.facebook.com/toyotauk

Shave the world

A competition to make things viral is never good, it shows that you haven't got a clue how to make good content. At least by using Buzzfeed as a partner, they are giving a bit of credibility to the campaign...still this feel a bit cheap for me...

http://www.buzzfeed.com/schick/evolution-of-the-viral-photo-trend

Heinz and David

Considering that David Guetta music is similar to what happen if you eat to many beans I though it was worth mentioning these 2 campaigns together.

Heinz: Get a 25p voucher for free or a 50p one if you share with friends, why they haven't integrate the all process on Facebook? This feel a bit cheap to me and a lot of steps for such a small reward.

http://www.facebook.com/HeinzKetchupUK?sk=app_214824108568903

As for David he is using Facebook to flock his album, and as much as I hate to say it, it's seems simple and straight forward. This should help people using Facebook credits as Paypal is not available yet. Better than itunes? I think it's going to be hard for better to make the move only for a practical point of view.

http://apps.facebook.com/nothing-but-the-beat/

and in case you missed it, let's not forget the Kaiser Chiefs make your own album promotion.

Lego: Builder of Infinity

The longest Jump'n'run game in the world made entirely of user submitted levels and most impressively designed to work in a banner space. Simple, engaging and old school...

http://www.buildersofinfinity.com

New Old Spice Guy Fabio

It was always going to be hard to follow the Old Spice man campaign. They should have really put it to bed and move on.

They didn't and no matter how much content they are feeding the audience I personally think they just score an own goal especially as the new campaign is about comparing the old and the new guy. It's not second degree humor anymore, it's gone down to fourth degree.

http://www.youtube.com/newoldspiceguyfabio

VW: Darkside - Jedi Training

Milking it with their campaign, Star Wars is sadly selling its soul.

So far its a massive pyramid scheme to get a Greenpeace T-shirt.

Perhaps am missing the point here or something fun will happen soon, but at the moment I am disappointed.

http://www.vwdarkside.com/en/jedi/cock-rule-8451

Mini: Mini map

You could be picky and say that it would be better in full screen, that you can drive in building but all this doesn't matter as the concept and tech are strong enough for you to enjoy this over and over again...

The race part is amazing even if you hand up not finding players, still grab a friend and have fun...

http://apps.facebook.com/minimaps/

Axe Multiple Girlfriend App

Simple, on brand, on target, fun and viral...brilliant!

My mom hates Dead Space 2

Really cheap way of talking to your core audience and have some fun with them...based on the "Two Girsl, One Cup" reactions videos; they have a # tag #mymomhatesdeadspace2

http://www.youtube.com/user/deadspace

Danny Knows Best

Shit site, old idea but the fact that is the Royal Opera House is interesting as they are trying to reach a different audience.

http://www.dannyknowsbest.com/

Super Sexy CPR

Sex sell and the latest viral for Fortnight Lingerie is doing well amongst the male internet users. Will this appeal to the women that are actually buying the items? I have my reservation.


If the next viral was Super Sexy Heimlick Maneuver I would have praise the campaign but it isn't so I would recommend instead to get the St John Ambulance app for all your first aid needs.



http://supersexycpr.com/

The Johnny Cash Project

What a great way for fan to say a farewell to a rock legend. Create a frame and be part of the official video. The tools and interface could do with a bit more work to improve the user experience.

The ability to replay how someone has done a frame is a great way for people to learn how to improve their own contribution and the ability to select the type of frames that are displayed make you want to watch the video over and over.

http://www.thejohnnycashproject.com/

Axe: Dirty Morning Test

Axe does usually good campaign but this is cheap and not funny am afraid, I was really really disappointed with it. What would be better would be that once your friends are pranked a Twitter or Facebook message is posted for everyone to see the embarrassing video, so Facebook connect or Twitter OAuth would have been much better. So let's hope the next prank is better.

http://dirtymorningtest.com/

Bjernie Fast Food

Converse has being doing something similar in the past with http://www.thisistheindexpage.com/. Still it's nice to see a brand that do not advertise itself and is just in it for the fun.

http://www.bjernies.com/

A Princesa e o Sapo

Simple design, simple interaction and a bit crap to be honest but the kids love it as you can send the video to your friends.
http://www.beijeosapo.com.br/

Limmy: Biggest fan

Sometime you only need one punch line to make a cheap and viral campaign, sometime you just need the balls to do it. Of course this all come from http://www.youtube.com/watch?v=cNARJPNz2CA have fun... http://www.limmy.com/biggestfan/

Gap Cheer Factory

It's Christmas and everyone is trying to cash in, perhaps I am ugly old fart but this really made me want to puke as it so cheesy it hurt. I will therefore not use this even if I like the fact that they have added the now must have share with with Facebook and Twitter. http://www.cheerfactory.com/

Rolighetsteorinose

I guess it's a competition where you are invited to send ideas / videos on how we could have more fun in life. And well that's a good thing! http://rolighetsteorin.se/

nokia-lee.com.cn

Bruce Lee limited edition phone. Pre-rendered 3D animations and transitions, so nothing that is actually ground breaking. but their viral is pretty good.http://www.nokia-lee.com.cn/

Smack my bitch up in 2009

What is there more to say? really...