Wonka Wrapper

In principle the idea should be fun, in practically it doesn't work as you can not hold the pack and use your mouse at the same time in an elegant manner. Also the reaction time is poor. So what do you get in the end? lots of video of kids that don't know what to do.

https://apps.facebook.com/wonkawrapper/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

Tissot at Harrods

Went to the site to see if they had the same things running so I could experience it too, sadly no...shame that would have been awesome.

Nesquick Factory

Considering that Xbox Kinect is nearly out, this now feel a bit out dated, still I am sure the kids will like it.

http://www.nesquik.com/adults/games/index.aspx

Kit Kat Music Break

Client: I have a brand that's flagging what can I do?
Agency: We can do a funny viral with a gorilla?
Client: Virals are dead
Agency: Doing some sport related stuff?
Client: Everyone is doing this
Agency: Music, everyone like music
Client: Yes let's do it, any bands kids like?
Agency: My daughter likes "Scouting for Girls", they are pretty harmless
Client: Fine book them...my mum likes them to but I need something like edgy you know...
Agency: What about that AR stuff we saw 2 years ago, should be mainstream now
Client: Great, my boss will be impressed...

http://www.kitkat.co.uk/Flash/#/promotions/musicbreak

Wonderbra Full Effect

A bit of AR and a bit of image manipulation et voilà, you are 2 sizes more. Being a man I can not guaranty this will help me purchase a Wonderbra, maybe the girl get it? but what happen to the old tissues in the bra? The Full Effect Facebook is only here to tick a box..

http://www.wonderbrafulleffect.co.uk/

Casting Playboy

You will have to register of course as it's Playboy, you might see some nipples, coming soon to Europe.



http://www.castingplayboy.com/

Friji: Soccerettes

I wasn't aware that Friji audience was so mature, I thought it was a kid drink, therefore the innuendo theme seems a bit misplace but then again I did not do a full market research, hopefully they have.

I have tried to get the AR working and after a few freeze I got a badly pixelated video. Using the product to trigger the AR is the way forward but using it for shit contain is the way backward.

As for the competition they at least use Facebook connect to make thing a bit easier but they might miss out a huge part of their audience.

http://www.frijj.co.uk/