liquidawesomeness.com

It's sort of funny, the games are the well integrated with the the videos (clever way of keeping the file down by going for a retro DIY look). The problem with it is that I don't get the concept as the guy that supposed to represent the awesomeness of the product is not someone that you want to become, ever. Do they really think the consumers will get the joke and remember to pick up a bottle next time they are shopping? Don't think so, it's no like Tango... http://www.liquidawesomeness.com/

http://vimeo.com/4281939

Take over are not new but this one as been lovely crafted and this help reinforcing the brand message of inventive advertising. Enjoy! http://vimeo.com/4281939

terminatorsalvation

An online game for the release of the next Terminator movie. Started really well as you can play as a guess so you don't need to register and you can chat to your opponent during the loading time, nice. But then the game disappoint as there isn't a real tactical element to it, the first one to move and shoot is usually the one that win as most people will control one team member after another. The game could have been great if a bit of time would have been spend on AI and you could have place your tea at some key location to protect your side. shame. http://www.sonypictures.net/movies/terminatorsalvation/game/

nokiagameoverboredom.com

Most people love animal but as much as I understand the concept of comparing the new Nokia phone to a small "man best friend" dog I can not get my head around why they choose such an ugly one that scratches his balls in the Internet section. I would have liked to see more animations / videos to demonstrate the various feature using the dogs and a download like this one could have been good too. http://www.nokiagameoverboredom.com/

No updates for a few weeks

My time will be taking by this little beauty...I am sure you understand...

ithementalist.tumblr.com/

It's a shame that there is only a Youtube video to see and the idea is not new but what redeem this site is their use of Twitter as it seems they are actively replying to the user. It's a cheap campaign and so much more could have been made to make this a truly interactive experience. http://seemorethanothers.com/

theguysmanual.msn.com

A bunch of unfunny videos, a minor celebrity, iframes and e-cards? What can I say, I though this sort of campaign were dead a long time ago.http://theguysmanual.msn.com/

thefixers.com

Axe delivers another great campaign based on what their user base do on a regular basic: pranks! The TV show format let them get away with the fact that you are in fact only watching a clever infomercial. What save them and make for repeat viewing is the user generated content and the "send to friend" pranks, classic but perfect for their audience. http://www.thefixers.com/

qualcomm

You know it's April fool day right?
http://www.qualcomm.com/innovation/convergence.html

famouspies

A website should be here to help your brand and sell your product and this site is nearly there. We have product info, a nice look at the people behind the process and some news but the problem is that the pie locator is not delivering. It would be nice to actually be able to get the details of my nearest store and a voucher too could help getting the brand out there. http://www.famouspies.com