Twignature: Amnesty

As much as I can praise the use of Twitter to be relevant to today's audience I am wondering how far this can go as Twitter isn't still a global player, especially in countries where human right is still being ignored. Still 20k signature is a reasonable easy target to achieve with a bit of PR.

http://twignature.amnesty.ch/

Alzheimer Day 2012

Am not sure how many people are actually going to do this as it required the user to be comfortable installing  the plugin and using Chrome. So the audience is limited; it's a good idea but probably won't go viral due to these restrictions.

They also probably forgot (see what I have done here) that the 21st is Peace One Day and that the PR machine will focus on this even instead.

https://chrome.google.com/webstore/detail/olibmfkodmmmoimoiemiabfnpcebgjcf

Missile for peace

I am surprise this is actually an official campaign for Peace One Day. It's not a new idea, apart from the people on the ground no one is going to come back on the day and see the event live and on a more moral debate using a rocket isn't a smart move. I understand what they are trying to say and symbolised but it's not doing it for me, I can't wait to see what happen when they will parade the rocket in London

The video is boring (the more videos link is wrong), the photos are boring (the more photos link is wrong) and yes you can tweet with their # but even if they promote @missileforpeace there is no link on the page to follow it and therefore they have only 28 followers at the moment (more than half working at LB).

Please tell me you had 8h to come up with the idea, design, shoot, edit and code because if not you have no excuse.

http://www.missileforpeace.com/

Donate your words

Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.

This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.

The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.

https://www.facebook.com/womensrefugenz/app_124919567648634

Shag Tag

Have they just stole and old idea? 

They might just get away with it as it is for a good cause but they could have done a bit more with the design, UX and maybe use Facebook credits or text messages (yes still) to encourage donation. A mobile version could have been fun too and great way to interact with the audience.

https://apps.facebook.com/shag-tag/

Autism: Carly's Cafe

Am glad someone finally done an experience that is emotionally involving in an Autism POV.

I wishes there was a little bit more interaction / footage and that a the end there was some explication on why Carly see thing like she does (Autistic people focus on details, can be overwhelm by too much sounds, light, people...). This would have helped educating people that might not want to read the book.

http://carlyscafe.com/

CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

Red: (2015) Quilt

The classic quilt idea with now the added Facebook connect functionality that make it so much more easy to found your friends'panels. Am not sure if it's some tech issue but I can see a lot of repeating panel when I browse around. Maybe my panel needs to be moderated but I could not found is thumbnail ever.

http://www.2015quilt.com/p/47155

Dreams of your life

Make sure you have time for this one, it's powerful and emotional. Simplicity is the key here...

Shame you have to register to really get started

http://www.dreamsofyourlife.com/

Wall of Freedom

Simple, engaging, and a good message. Granted the design helps a lot for you to participate even if you don't really know what the campaign is all about. I participated but could not found a way to send a link to my photo to my followers, this is a shame as this would have boost call to action

http://www.useyourfreedom.com/

Pedigree Adoption Drive

The virtual walk idea isn't new but the content land itself really well to the execution, even if this one is slightly disappointing and it does look like some videos stuck on top of a webpage.

The 4 websites are a good selection but you can not actually interact with them without coming out of the walk. Still your donation progress will keep you going.

http://uk.pedigree.com/pedigreeadoptiondrive/

Starved for attention

Beautiful HTML5 site that deliver powerful content. The donate your profile campaign is in fact basically an honest way to spam your account but it's presented in an emotional way so you feel like you have to do it.

http://www.starvedforattention.org/

Red Cross: Hands Only CPR

What a shame the execution let this good initiative down, with some more sexy and realistic interaction this could have been awesome.

http://handsonlycpr.org/handson/

The Planet Zero

Awesome web site that let the user experience clean energy. Am not sure if the target audience will appreciate the effort and beauty of the site or if they will associate the green message with Nissan but nevertheless this is an engaging site.

http://the-planet-zero.com/

I also recommended you check out the Youtube Channel and the making of 

Sexy finger

I would imagine that the creative got some of their inspiration from http://www.youtube.com/watch?v=Rd27L4RDD94, this is not a bad thing as the viral clip is actually pretty good.

As for the site, the game is classic but the illustration makes up for that. Nice to see an Android application too.

http://www.sexyfingers.org/#/fr/sexy-finger

Nike Better World

Come on! with all the money Nike spend during the years am not surprised they can actually use the hours of footage to make this and let's face it, they paid people to put it together.

Still good use of HTML5, good cause and nice footer...

http://www.nikebetterworld.com/

My Farm

Forget Farmville this is the real deal, spend £30 and be part of an active farm. Sponsorship taken to the next level and transparency on where you money goes. A simple and brave initiative.

http://www.my-farm.org.uk/

Don't erase what happened

Sometime a Word Document is all what is needed...great and simple campaign for a really difficult subject.

http://www.adrants.com/images/sexual_assault_email_campaign.jpg

Real Man

Nothing new and the integration is pretty basic, but with enough stars supporting this people should come and have a look.

http://www.facebook.com/dnafoundation?sk=app_204244879599379

Homeless banner

Reactive banners for a good cause

http://www.hemlosabanners.se/