I should praise everything about this site, 3D animations, lots of great tools, fast loading, great flash work...but you know what I don't care about the story, I can even found it an homage to comics and playing the same game over and over sucks...sorry but all your hard work is missed on me. http://fit.honda.com/
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I have to respectfully disagree. I'm an interactive project manager, Honda lover and consumer. I saw this site and was blown away. It was ridiculously creative, fast to load which impressed the techy side of me, and terribly clever. I spent roughly 15 mins. interacting with this site which is pretty incredible seeing as how the sites main purpose is to market and sell cars. I was entertained and educated on the perks of the FIT which I assume this site was meant to do. I even found myself checking out the Honda FIT next to me on my drive in to work this morning. This definitely appealed to the "Honda" in me - artsy, playful, on the go. My little brother was near by when I was playing all the games and he got sucked in too. This was one site that really made me miss the agency life. I was a little envious that I wasn't a part of such a great project. Well done RPA.
Thank you Amanda, I do agree with techy comments and I was too impressed with the design and illustrations. My issue is with the narrative that seems to slim to get me interested and I worried that the games will not sell the car in the end to a normal audience.
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