Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts
11 Oct 2011
Virgin Radio: Youtube Takeover
The great thing about this campaign is that not only the "teaser" is actually funny and clever but the takeover only happen once you clicked at the end so it's seen as a reward instead of an intrusive add.
16 Sept 2008
wildridexm.com

Great animations, fun to play with and some cool mini clips what more could you ask?
This is the perfect example of a site build to create awareness for a product that is hard to plug (I mean why would you subscribe when you can have it all for free?) It would have been good if you could at least choose the station you want to listen when driving the car, even better if the landscape could change depending on the station. Also the pop-up is a no no too... http://www.wildridexm.com/
8 May 2008
bbc.co.uk/radio1/bigweekend/
I can't wait to see this use for marketing purpose...Lynx: All the girls in your hands? of course the take up rate will be low, of course the Eye Toy for PS2 could do something similar but at least the BBC is using my money in a way I want it to use it. http://www.bbc.co.uk/radio1/bigweekend/2008/feature/bandinyourhand.shtml
