Take Them to School

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

La Folle journee de Julien

Simple film for the teens, has all the clichés you can expect but actually funny.

Of course you only watch it once and the Facebook integration is no more than a way to introduce some selection mechanic but the products integration is actually nicely done in the script.

http://www.lafollejourneedejulien.com/

Bank Pekao SA

Haven't got a clue what's going on there and I saw better Paper Vision implemented but it seems that 3D is making a comeback since been back in our cinema. Just a trend or something new for agency to get more money out of their client with this gimmick?

http://www.awystarczylozadzwonic.pl/

Also check out http://www.made-out.com/

britishlions.hsbc.com/shirt/sign_the_shirt.html

Another great initiative of online being used to create an off-line event, what lets this down is that no only the execution is poor but you can not even browse around to see all the names or even send it to your friends. https://www.britishlions.hsbc.com/shirt/sign_the_shirt.html

youtube.com/barclaycardcreate

As much as the video is fun to watch I do not get the idea behind this, if the all point of the card is to make thing faster, showing you that the shop keeper had to wait nearly 1 minutes for being paid is probably not a good idea. It might be shot as a DIY film but it's obvious this was a planned shoot.
Considering that we still have a winter weather I don't think a lot of people are going to enter and this is probably why at the moment most of the entries are vaguely related to the competition. http://www.youtube.com/barclaycardcreate

jumptothenextlevel.com

An English URL for a French site, trying to get the kids really...ok the design is cool even if heavily borrowed from eboy. The problems are numerous here, 1 - I need to register to enter the site and that always piss me of, 2- it's the same game, over and over again and not even an original one, 3- It's only a draw competition anyway. So unless I am a spotty teenager I don't see why I should bother...than again the site is probably working for their spotty teenagers target audience. http://www.jumptothenextlevel.com/

softbank.co.jp/helloworld/

Ok it's only a portal, a big fat lovelly videos portal but I don't care I am just clapping my hands in tune with the music. Of course some easter eggs would have been lovelly and a few downloads could have been nice too (paper cut out of the people and A4 picture of the grass would have amused me for hours) http://www.softbank.co.jp/helloworld/

itv-creative.com/live-like-a-star/

Churchill is sponsoring 'Beat the Star' so what do you get for this? A free prize draw and some games vaguely relate to the program. Is the issue here that really the sponsorship is wrong to start with? I know it follows the 'Challenge Churchill' campaign but more could have been done to connect both brands and generate quotes request. http://www.itv-creative.com/live-like-a-star/

pricelessdanceoff.com

People being stupid is always a winner for viral, so why not having a link to embed the videos to your blog? But the site is at least in brand and acknowledge the fact that the target audience respond more to this king of pricelless ads then anything else. The prize could have been better considering the priceless message, no VIP tickets is a crime. http://http://www.pricelessdanceoff.co.uk/