Durex: Make it slide

Good partnership with Dailymotion and an simple game to introduce the lube concept. It's not revolutionary but it does the job well (use the product to make it easier) and the videos refer to the fragrances available. It's PG rating but than again you don't want to panic your audience in trying out a new product like this one.

I would have had at least one video that start with man for the female audience.

http://www.dailymotion.com/sas/durexplay

Alzheimer Day 2012

Am not sure how many people are actually going to do this as it required the user to be comfortable installing  the plugin and using Chrome. So the audience is limited; it's a good idea but probably won't go viral due to these restrictions.

They also probably forgot (see what I have done here) that the 21st is Peace One Day and that the PR machine will focus on this even instead.

https://chrome.google.com/webstore/detail/olibmfkodmmmoimoiemiabfnpcebgjcf

Resident Evil 6: Shared Nightmare

Am not sure if Take This Lollipop 2 will be made, so this was the time for Capcom to raise the game. Sadly we have a really simple FB integration, seen so many time before.

Their Twitter campaign  https://twitter.com/WeskerSon seems to be targeted at PR only, I have asked for a package, let's hope I get one.

http://eleos.nohopeleft.com/ is another angle on the campaign and could have been interesting, sadly the site looks too amateurish to maintain attention.

But the "Last Goodbye" idea should work as it play perfectly with the FB audience,  https://www.facebook.com/residentevil/app_181688471962353 , a better way would have been to link this to the user status message to freak out their friends.

https://www.facebook.com/residentevil/app_133606656784236

Electrolux: Now you're cooking

Understanding your audience is worth more than anything else. They haven't spend a lot of money producing the films or taken the photos but they have spend a lot of time understanding what the food lovers like. They like beautiful imageries and Electrolux give them just that, even the classic quote image.

Add Tumblr and Pinterest and you start having a dialogue with your audience.

http://nowyourecooking.tumblr.com/

Nivea: Singing in the shower

This is why I love digital, because campaign like this can only exit via our medium. It might be cheesy, it might be simple but the execution is effortless and talk perfectly to the audience.

http://vdushe.com/en

Missile for peace

I am surprise this is actually an official campaign for Peace One Day. It's not a new idea, apart from the people on the ground no one is going to come back on the day and see the event live and on a more moral debate using a rocket isn't a smart move. I understand what they are trying to say and symbolised but it's not doing it for me, I can't wait to see what happen when they will parade the rocket in London

The video is boring (the more videos link is wrong), the photos are boring (the more photos link is wrong) and yes you can tweet with their # but even if they promote @missileforpeace there is no link on the page to follow it and therefore they have only 28 followers at the moment (more than half working at LB).

Please tell me you had 8h to come up with the idea, design, shoot, edit and code because if not you have no excuse.

http://www.missileforpeace.com/

Unicef: Pinterest

On the surface hijacking Pinterest is a great way to get traction but Pinterest is mostly all about people makings list of desirable objects, inspiration photos and so on.

Where do you think someone is going to pin a badly photoshoped picture of a tap? They won't because they have to ask themselves the same question and because Pinterest isn't about broadcasting an opinion or a though. They should have look at what people are curating on the subject and give them similar content, copy included.

http://pinterest.com/AmiMusa/really-want-these/

Bacon Barter

This is show one thing: when the product is loved it doesn't matter if your campaign isn't clever or new as long as you had a bit of humour to the mix.

Everyone love bacon (look away veggies) so am surprised it took so long for someone to reuse the classic A to B travel with no money idea and apply it to bacon!

Am even more surprise that the Youtube views and Tweeters followers are so low but hopefully the campaign is going to get memento soon, because everyone love bacon.

To be honest launching this campaign during the 9/11 week might not have been the best move from a PR point of view.

http://www.baconbarter.com/

Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/