2 Oct 2008
unbuttonyourbeast.com
Clearly the Unbutton campaign with the celebrities was not enough and therefore Levis had to try to be a bit more creative to appeal to net audience. So their latest offering is a classic take on "send to a friend" with a bit of Diesel spirit thrown in. I don't think it's enough but at least they are trying. http://unbuttonyourbeast.com/
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