What is an integrated campaign? Grolsh think that if you put some adds on TV and ask people to found numbers and go to a website that's enough...it isn't, especially as they made it too easy (they give away the answers for god sake http://www.grolsch.co.uk/sitemap.html). If they had done it properly they would have only given away the ads schedule, provided a better prize, build some mystery around the site and get the hype going first with some youtube spots.Break the code http://www.grolsch.co.uk/codebreaker.html
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2 comments:
I don't see how the clip names give away the answers. The numbers in the clips are unrelated to the numbers in the titles. Unless you know something I don't :)
It's not about the clip names, the awnsers are the numbers found inside the clips. For Mol3y it's 450 as seen here http://www.grolsch.co.uk/codebreaker_stills.html?ident=moley
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