malibu-rum.com

Something is missing here, there is something amateurish about it, the animations and the design are behind the standard that Absolut as set and it show; even the "drinks" section seems cheap. It would have been nice to have some easter eggs on the site or to be able to download the recipes. What's interesting it's their Yahoo channel initiative http://uk.video.yahoo.com/network/100662101; it's sadly just a collection of old virals...they could have done so much more with it, especially to illustrate the "Get your island on" campaign. http://malibu-rum.com/