2 Oct 2008
volvocars.com/intl/campaigns/Misc/VolvoOceanRace/Pages/Rush.aspx
Really interesting 24h style interactive story, you will never loose so why would you want to do it again is my problem. The quality is high and the story engaging but they really also should push the proper Volvo Ocean Race as to be honest it's the most impressive aspect of what Volvo is sponsoring and the race game is actually far more interesting even if more targeted. This is not about try to make your buy a car but more a brand awareness exercise to try to shift the old school image of Volvo.
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