wonderbra.co.uk/world/

It's an offline campaign so the site is minimal and the viral is as you expect, predictable. The site could have been designed a bit bigger to let the imagery shine and they should have use real women and not model to push people entering the stunt. I am not a woman but I would imagine that you will naturally compare yourself to the models and think you are not good enough. Luckily Dove, 'How to look good naked' and Susannah and Trinity will have helped people entering this campaign. It's a shame that the event is only in London and that we do not know wish celebrity will be there but the association with Breast Cancer Care should help raise the number of participant. http://www.wonderbra.co.uk/world/