spore.com

This post isn't about a campaign but Spore marketing tactic are worth watching. Multilingual, easy to use, a free creature creator, a sporepedia and some simple community tools make this site a winner in promoting the game. 250,000 creatures have been uploaded on the first day the service gone live. Of course Maxis as a huge following but the appeal of these Tamagotchi creatures works across all ages. The money back on the full game if you buy the complete creature creator and the Youtube competition seals the deal and all that for a product that will only be out in September. Impressive, so be ready for T-shirt, cuddly toys and an iphone version soon. If I was a marketing guy I would try to get my products in there one way or another. http://www.spore.com