unsubscribe-me.org

Well done for Amnesty to embrace the web but I am feeling confused. The viral videos are impressive even if rated 15 but the goal of the site, to subscribe to unsubscribe is made difficult by being presented in an Ajax form. The site is trying to hard to be Web 2.0 and I believe for this sort of campaign simpler is better. It's hard for people that just discover your site to do more than sign up, you have to expect this, and I don't believe showing how many people have done this or that work as a guilt trick. But we should praise the fact that they have set up a page on most social sites, I just hope they update these regularly as the last 'action of the month' was at the start of the year. There is a lot of provocative content here sadly bury too deep in the site. http://unsubscribe-me.org/