A great link between the real world and the online one, NikeID get the kids involved by asking them to send a color picture to customized their shoes. The technology is interesting and the path of engagement should mean people would want to buy their personal shoes. But I would love to know if anyone is actually going to do this, will kids remember the short code when out and about (IT is 3464646402) ? will kids go online to see their design when they already got it on their phone? The 1/1 campaign is to me far more interesting. Shot your colours http://nikeid.nike.com
27 Jun 2008
nikeid.nike.com
A great link between the real world and the online one, NikeID get the kids involved by asking them to send a color picture to customized their shoes. The technology is interesting and the path of engagement should mean people would want to buy their personal shoes. But I would love to know if anyone is actually going to do this, will kids remember the short code when out and about (IT is 3464646402) ? will kids go online to see their design when they already got it on their phone? The 1/1 campaign is to me far more interesting. Shot your colours http://nikeid.nike.com
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