nike.com/nikeos/p/nikefootball/en__EMEA/

As a campaign it looks like the usual weekly training program idea but of course being from Nike it will be high quality with a great content and being able to track yourself against your mate is always good, add a some mobile content and it all make sense. My issue? the teaser for this is not really PC but hey I suppose you have to be real. http://www.nike.com/nikeos/p/nikefootball/en__EMEA/index.html