Sometime to shine you have to do something unexpected and Catbury did just that with their monkey ads, sadly it seems they can't do it again with their new truck ads. So the website is designed as a portal to both campaign and you can see how it can be extended for future ones. As much as the site deliver on quality there is no real unity in all the content, at least it's entertaining. The password to the vault is WELCOME but the rewards are poor. The truck competition is worth a look and they should be praised for highlighting the parody on your tube but they could have done more Easter eggs and given more content away for the people to play with. http://www.aglassandahalffullproductions.com/
2 Apr 2008
aglassandahalffullproductions.com
Posted in food
Sometime to shine you have to do something unexpected and Catbury did just that with their monkey ads, sadly it seems they can't do it again with their new truck ads. So the website is designed as a portal to both campaign and you can see how it can be extended for future ones. As much as the site deliver on quality there is no real unity in all the content, at least it's entertaining. The password to the vault is WELCOME but the rewards are poor. The truck competition is worth a look and they should be praised for highlighting the parody on your tube but they could have done more Easter eggs and given more content away for the people to play with. http://www.aglassandahalffullproductions.com/
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