11 Apr 2008
drpepper.co.uk
With a tag line like "what's the worst that could happen?" so much more could have been done...from pretending to play with the user setting to some joke virals for your friend. You can enter by mobile, make sense as this should be the first route of entry for this promotion. You get a shit ringtone, I don't think the consumers will care. http://www.drpepper.co.uk/
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